#AE3781#AE3781

#AE3781 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.3% C 0.172 H 346.3°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX	#AE3781
RGB	rgb(174, 55, 129)
HSL	hsl(323, 52%, 45%)
HSV	hsv(323, 68%, 68%)
CMYK	cmyk(0%, 68.4%, 25.9%, 31.8%)
CIE-LAB	lab(43.24, 55.26, -15.46)
CIE-LCH	lch(43.24, 57.39, 344.37°)
OKLab	oklab(53.34% 0.1672 -0.0409)
OKLCH	oklch(53.34% 0.172 346.3)
XYZ	xyz(22.7851, 13.3184, 22.1354)
Luminance	0.1332 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3781 #37AE64

analogous

#9F37AE #AE3781 #AE3746

triadic

#AE3781 #81AE37 #3781AE

tetradic

#AE3781 #AE9F37 #37AE64 #3746AE

square

#AE3781 #AE9F37 #37AE64 #3746AE

split-complementary

#AE3781 #46AE37 #37AE9F

monochromatic

#511A3C #7F285F #AE3781 #CA589F #D986BA

Accessibility & contrast

On white

5.73

#AE3781 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AE3781 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3781

5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3781	#FFFFFF	#000000	##FFFFFF
##AE3781	1.00	5.73	3.66	5.73
#FFFFFF	5.73	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455983

Deuteranopia (green-blind)

#686E7E

Tritanopia (blue-blind)

#BA3457

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ae3781;
/* rgb */ color: rgb(174, 55, 129);
/* oklch */ color: oklch(53.3% 0.172 346.3);

Tailwind

colors: {
  custom: {
    50: '#ca77a5',
    500: '#ae3781',
    950: '#000000',
  },
}

SCSS

$custom: #ae3781;
$custom-light: #ca77a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3781",
  "rgb": {
    "r": 174,
    "g": 55,
    "b": 129
  },
  "hsl": {
    "h": 322.689,
    "s": 51.965,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53339,
    "c": 0.17217,
    "h": 346.3
  },
  "luminance": 0.13316
}

Semantic roles & 50–950 ramp

primary

#AE3781

secondary

#7EC398

accent

#DB824C

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AE3781

Body copy rendered with the generated semantic roles for this colour.

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