#AE3774#AE3774

#AE3774 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 52.8% C 0.165 H 352.7°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#AE3774
RGB	rgb(174, 55, 116)
HSL	hsl(329, 52%, 45%)
HSV	hsv(329, 68%, 68%)
CMYK	cmyk(0%, 68.4%, 33.3%, 31.8%)
CIE-LAB	lab(42.76, 53.63, -8.20)
CIE-LCH	lch(42.76, 54.25, 351.31°)
OKLab	oklab(52.83% 0.1638 -0.0211)
OKLCH	oklch(52.83% 0.165 352.7)
XYZ	xyz(21.9753, 12.9945, 17.8705)
Luminance	0.1299 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3774 #37AE71

analogous

#AD37AE #AE3774 #AE3738

triadic

#AE3774 #74AE37 #3774AE

tetradic

#AE3774 #AEAD37 #37AE71 #3738AE

square

#AE3774 #AEAD37 #37AE71 #3738AE

split-complementary

#AE3774 #38AE37 #37AEAD

monochromatic

#511A36 #7F2855 #AE3774 #CA5893 #D986B1

Accessibility & contrast

On white

5.84

#AE3774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AE3774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3774

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3774	#FFFFFF	#000000	##FFFFFF
##AE3774	1.00	5.84	3.60	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5776

Deuteranopia (green-blind)

#6C6D71

Tritanopia (blue-blind)

#BB2F51

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ae3774;
/* rgb */ color: rgb(174, 55, 116);
/* oklch */ color: oklch(52.8% 0.165 352.7);

Tailwind

colors: {
  custom: {
    50: '#ca769c',
    500: '#ae3774',
    950: '#000000',
  },
}

SCSS

$custom: #ae3774;
$custom-light: #ca769c;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3774",
  "rgb": {
    "r": 174,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 329.244,
    "s": 51.965,
    "l": 44.902
  },
  "oklch": {
    "l": 0.52825,
    "c": 0.16518,
    "h": 352.7
  },
  "luminance": 0.12992
}

Semantic roles & 50–950 ramp

primary

#AE3774

secondary

#7EC3A0

accent

#DB924C

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AE3774

Body copy rendered with the generated semantic roles for this colour.

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