#AE354F#AE354F
#AE354F is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.5% C 0.157 H 12.0°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).
Color values
| HEX | #AE354F |
|---|---|
| RGB | rgb(174, 53, 79) |
| HSL | hsl(347, 53%, 45%) |
| HSV | hsv(347, 70%, 68%) |
| CMYK | cmyk(0%, 69.5%, 54.6%, 31.8%) |
| CIE-LAB | lab(41.39, 50.71, 12.90) |
| CIE-LCH | lch(41.39, 52.33, 14.27°) |
| OKLab | oklab(51.47% 0.1533 0.0325) |
| OKLCH | oklch(51.47% 0.157 12) |
| XYZ | xyz(20.1418, 12.1121, 8.6729) |
| Luminance | 0.1211 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 3.57
Light Maroon
#A24857
ΔE00 4.25
Dark Rose
#B5485D
ΔE00 4.56
Purplish Red
#B0054B
ΔE00 5.22
Raspberry (survey)
#B00149
ΔE00 5.22
Ruby
#CA0147
ΔE00 5.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE354F #35AE94
analogous
#AE358C #AE354F #AE5735
triadic
#AE354F #4FAE35 #354FAE
tetradic
#AE354F #8CAE35 #35AE94 #5735AE
square
#AE354F #8CAE35 #35AE94 #5735AE
split-complementary
#AE354F #35AE57 #358CAE
monochromatic
#501824 #7F273A #AE354F #CB556E #DA8496
Accessibility & contrast
On white
6.14
#AE354F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#AE354F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE354F
6.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE354F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE354F | 1.00 | 6.14 | 3.42 | 6.14 |
| #FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#53524F
Deuteranopia (green-blind)
#726B4C
Tritanopia (blue-blind)
#BE1C3F
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ae354f; /* rgb */ color: rgb(174, 53, 79); /* oklch */ color: oklch(51.5% 0.157 12.0);
Tailwind
colors: {
custom: {
50: '#cc7580',
500: '#ae354f',
950: '#000000',
},
}SCSS
$custom: #ae354f; $custom-light: #cc7580; $custom-dark: #000000;
JSON
{
"hex": "#ae354f",
"rgb": {
"r": 174,
"g": 53,
"b": 79
},
"hsl": {
"h": 347.107,
"s": 53.304,
"l": 44.51
},
"oklch": {
"l": 0.51467,
"c": 0.15673,
"h": 12
},
"luminance": 0.12109
}Semantic roles & 50–950 ramp
primary
#AE354F
secondary
#7CC3B4
accent
#DDBD4B
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#14090A
muted
#837B7C