#AE3440#AE3440

#AE3440 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.157 H 19.3°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#AE3440
RGB	rgb(174, 52, 64)
HSL	hsl(354, 54%, 44%)
HSV	hsv(354, 70%, 68%)
CMYK	cmyk(0%, 70.1%, 63.2%, 31.8%)
CIE-LAB	lab(40.94, 50.02, 21.65)
CIE-LCH	lch(40.94, 54.50, 23.40°)
OKLab	oklab(51.03% 0.1486 0.0521)
OKLCH	oklch(51.03% 0.157 19.3)
XYZ	xyz(19.6109, 11.8276, 6.0998)
Luminance	0.1182 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3440 #34AEA2

analogous

#AE347D #AE3440 #AE6534

triadic

#AE3440 #40AE34 #3440AE

tetradic

#AE3440 #7DAE34 #34AEA2 #6534AE

square

#AE3440 #7DAE34 #34AEA2 #6534AE

split-complementary

#AE3440 #34AE65 #347DAE

monochromatic

#50181D #7F262F #AE3440 #CC535F #DA838B

Accessibility & contrast

On white

6.24

#AE3440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AE3440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3440

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3440	#FFFFFF	#000000	##FFFFFF
##AE3440	1.00	6.24	3.37	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555040

Deuteranopia (green-blind)

#746A3D

Tritanopia (blue-blind)

#BF1339

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ae3440;
/* rgb */ color: rgb(174, 52, 64);
/* oklch */ color: oklch(51.0% 0.157 19.3);

Tailwind

colors: {
  custom: {
    50: '#cd7474',
    500: '#ae3440',
    950: '#000000',
  },
}

SCSS

$custom: #ae3440;
$custom-light: #cd7474;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3440",
  "rgb": {
    "r": 174,
    "g": 52,
    "b": 64
  },
  "hsl": {
    "h": 354.098,
    "s": 53.982,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51029,
    "c": 0.15745,
    "h": 19.3
  },
  "luminance": 0.11825
}

Semantic roles & 50–950 ramp

primary

#AE3440

secondary

#7BC3BC

accent

#DDCF4A

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #AE3440

Body copy rendered with the generated semantic roles for this colour.

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