#AE304C#AE304C
#AE304C is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.9% C 0.162 H 12.3°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).
Color values
| HEX | #AE304C |
|---|---|
| RGB | rgb(174, 48, 76) |
| HSL | hsl(347, 57%, 44%) |
| HSV | hsv(347, 72%, 68%) |
| CMYK | cmyk(0%, 72.4%, 56.3%, 31.8%) |
| CIE-LAB | lab(40.63, 52.39, 13.74) |
| CIE-LCH | lch(40.63, 54.16, 14.70°) |
| OKLab | oklab(50.88% 0.1583 0.0344) |
| OKLCH | oklch(50.88% 0.162 12.3) |
| XYZ | xyz(19.8189, 11.6371, 8.0387) |
| Luminance | 0.1163 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.31
Raspberry (survey)
#B00149
ΔE00 4.57
Purplish Red
#B0054B
ΔE00 4.64
Rouge
#AB1239
ΔE00 4.72
Light Maroon
#A24857
ΔE00 4.99
Rose Red
#BE013C
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE304C #30AE92
analogous
#AE308B #AE304C #AE5330
triadic
#AE304C #4CAE30 #304CAE
tetradic
#AE304C #8BAE30 #30AE92 #5330AE
square
#AE304C #8BAE30 #30AE92 #5330AE
split-complementary
#AE304C #30AE53 #308BAE
monochromatic
#4E1622 #7E2337 #AE304C #CE4D6A #DB7D92
Accessibility & contrast
On white
6.31
#AE304C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.33
#AE304C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE304C
6.31:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE304C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE304C | 1.00 | 6.31 | 3.33 | 6.31 |
| #FFFFFF | 6.31 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.33 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.31 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504F4C
Deuteranopia (green-blind)
#716949
Tritanopia (blue-blind)
#BE103B
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ae304c; /* rgb */ color: rgb(174, 48, 76); /* oklch */ color: oklch(50.9% 0.162 12.3);
Tailwind
colors: {
custom: {
50: '#cc727d',
500: '#ae304c',
950: '#000000',
},
}SCSS
$custom: #ae304c; $custom-light: #cc727d; $custom-dark: #000000;
JSON
{
"hex": "#ae304c",
"rgb": {
"r": 174,
"g": 48,
"b": 76
},
"hsl": {
"h": 346.667,
"s": 56.757,
"l": 43.529
},
"oklch": {
"l": 0.5088,
"c": 0.16195,
"h": 12.3
},
"luminance": 0.11634
}Semantic roles & 50–950 ramp
primary
#AE304C
secondary
#76C4B3
accent
#E0BE48
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B