#AE304B#AE304B
#AE304B is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.9% C 0.162 H 12.8°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).
Color values
| HEX | #AE304B |
|---|---|
| RGB | rgb(174, 48, 75) |
| HSL | hsl(347, 57%, 44%) |
| HSV | hsv(347, 72%, 68%) |
| CMYK | cmyk(0%, 72.4%, 56.9%, 31.8%) |
| CIE-LAB | lab(40.61, 52.31, 14.34) |
| CIE-LCH | lch(40.61, 54.24, 15.33°) |
| OKLab | oklab(50.86% 0.1579 0.0358) |
| OKLCH | oklch(50.86% 0.162 12.8) |
| XYZ | xyz(19.7844, 11.6233, 7.8570) |
| Luminance | 0.1162 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.53
Light Burgundy
#A8415B
ΔE00 4.53
Raspberry (survey)
#B00149
ΔE00 4.73
Purplish Red
#B0054B
ΔE00 4.83
Rose Red
#BE013C
ΔE00 4.83
Light Maroon
#A24857
ΔE00 5.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE304B #30AE93
analogous
#AE308A #AE304B #AE5430
triadic
#AE304B #4BAE30 #304BAE
tetradic
#AE304B #8AAE30 #30AE93 #5430AE
square
#AE304B #8AAE30 #30AE93 #5430AE
split-complementary
#AE304B #30AE54 #308AAE
monochromatic
#4E1622 #7E2336 #AE304B #CE4D69 #DB7D91
Accessibility & contrast
On white
6.32
#AE304B on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.32
#AE304B on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE304B
6.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE304B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE304B | 1.00 | 6.32 | 3.32 | 6.32 |
| #FFFFFF | 6.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#504F4B
Deuteranopia (green-blind)
#716948
Tritanopia (blue-blind)
#BE0F3B
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ae304b; /* rgb */ color: rgb(174, 48, 75); /* oklch */ color: oklch(50.9% 0.162 12.8);
Tailwind
colors: {
custom: {
50: '#cc727d',
500: '#ae304b',
950: '#000000',
},
}SCSS
$custom: #ae304b; $custom-light: #cc727d; $custom-dark: #000000;
JSON
{
"hex": "#ae304b",
"rgb": {
"r": 174,
"g": 48,
"b": 75
},
"hsl": {
"h": 347.143,
"s": 56.757,
"l": 43.529
},
"oklch": {
"l": 0.50856,
"c": 0.16186,
"h": 12.8
},
"luminance": 0.11621
}Semantic roles & 50–950 ramp
primary
#AE304B
secondary
#76C4B3
accent
#E0BF48
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B