#AE3044#AE3044

#AE3044 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.162 H 16.3°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AE3044
RGB	rgb(174, 48, 68)
HSL	hsl(350, 57%, 44%)
HSV	hsv(350, 72%, 68%)
CMYK	cmyk(0%, 72.4%, 60.9%, 31.8%)
CIE-LAB	lab(40.46, 51.81, 18.53)
CIE-LCH	lch(40.46, 55.03, 19.68°)
OKLab	oklab(50.7% 0.1551 0.0453)
OKLCH	oklch(50.7% 0.162 16.3)
XYZ	xyz(19.5579, 11.5327, 6.6639)
Luminance	0.1153 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3044 #30AE9A

analogous

#AE3083 #AE3044 #AE5B30

triadic

#AE3044 #44AE30 #3044AE

tetradic

#AE3044 #83AE30 #30AE9A #5B30AE

square

#AE3044 #83AE30 #30AE9A #5B30AE

split-complementary

#AE3044 #30AE5B #3083AE

monochromatic

#4E161F #7E2331 #AE3044 #CE4D62 #DB7D8C

Accessibility & contrast

On white

6.35

#AE3044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AE3044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3044

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3044	#FFFFFF	#000000	##FFFFFF
##AE3044	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524F44

Deuteranopia (green-blind)

#726941

Tritanopia (blue-blind)

#BF0938

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ae3044;
/* rgb */ color: rgb(174, 48, 68);
/* oklch */ color: oklch(50.7% 0.162 16.3);

Tailwind

colors: {
  custom: {
    50: '#cd7277',
    500: '#ae3044',
    950: '#000000',
  },
}

SCSS

$custom: #ae3044;
$custom-light: #cd7277;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3044",
  "rgb": {
    "r": 174,
    "g": 48,
    "b": 68
  },
  "hsl": {
    "h": 350.476,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50698,
    "c": 0.16152,
    "h": 16.3
  },
  "luminance": 0.1153
}

Semantic roles & 50–950 ramp

primary

#AE3044

secondary

#76C4B8

accent

#E0C848

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE3044

Body copy rendered with the generated semantic roles for this colour.

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