#AE3040#AE3040

#AE3040 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.162 H 18.2°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AE3040
RGB	rgb(174, 48, 64)
HSL	hsl(352, 57%, 44%)
HSV	hsv(352, 72%, 68%)
CMYK	cmyk(0%, 72.4%, 63.2%, 31.8%)
CIE-LAB	lab(40.39, 51.55, 20.93)
CIE-LCH	lch(40.39, 55.63, 22.10°)
OKLab	oklab(50.62% 0.1535 0.0505)
OKLCH	oklch(50.62% 0.162 18.2)
XYZ	xyz(19.4399, 11.4856, 6.0428)
Luminance	0.1148 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3040 #30AE9E

analogous

#AE307F #AE3040 #AE5F30

triadic

#AE3040 #40AE30 #3040AE

tetradic

#AE3040 #7FAE30 #30AE9E #5F30AE

square

#AE3040 #7FAE30 #30AE9E #5F30AE

split-complementary

#AE3040 #30AE5F #307FAE

monochromatic

#4E161D #7E232E #AE3040 #CE4D5E #DB7D89

Accessibility & contrast

On white

6.37

#AE3040 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AE3040 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3040

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3040	#FFFFFF	#000000	##FFFFFF
##AE3040	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524E40

Deuteranopia (green-blind)

#72693D

Tritanopia (blue-blind)

#BF0637

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ae3040;
/* rgb */ color: rgb(174, 48, 64);
/* oklch */ color: oklch(50.6% 0.162 18.2);

Tailwind

colors: {
  custom: {
    50: '#cd7274',
    500: '#ae3040',
    950: '#000000',
  },
}

SCSS

$custom: #ae3040;
$custom-light: #cd7274;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3040",
  "rgb": {
    "r": 174,
    "g": 48,
    "b": 64
  },
  "hsl": {
    "h": 352.381,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50616,
    "c": 0.16153,
    "h": 18.2
  },
  "luminance": 0.11483
}

Semantic roles & 50–950 ramp

primary

#AE3040

secondary

#76C4BA

accent

#E0CD48

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE3040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →