#AE303D#AE303D
#AE303D is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.6% C 0.162 H 19.6°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).
Color values
| HEX | #AE303D |
|---|---|
| RGB | rgb(174, 48, 61) |
| HSL | hsl(354, 57%, 44%) |
| HSV | hsv(354, 72%, 68%) |
| CMYK | cmyk(0%, 72.4%, 64.9%, 31.8%) |
| CIE-LAB | lab(40.33, 51.36, 22.72) |
| CIE-LCH | lch(40.33, 56.16, 23.87°) |
| OKLab | oklab(50.56% 0.1523 0.0542) |
| OKLCH | oklch(50.56% 0.162 19.6) |
| XYZ | xyz(19.3568, 11.4523, 5.6052) |
| Luminance | 0.1145 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.01
Rose Red
#BE013C
ΔE00 4.24
Rouge
#AB1239
ΔE00 4.35
Lipstick Red
#C0022F
ΔE00 4.52
Brown
#A52A2A
ΔE00 5.13
Dull Red
#BB3F3F
ΔE00 5.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE303D #30AEA1
analogous
#AE307C #AE303D #AE6230
triadic
#AE303D #3DAE30 #303DAE
tetradic
#AE303D #7CAE30 #30AEA1 #6230AE
square
#AE303D #7CAE30 #30AEA1 #6230AE
split-complementary
#AE303D #30AE62 #307CAE
monochromatic
#4E161B #7E232C #AE303D #CE4D5B #DB7D87
Accessibility & contrast
On white
6.38
#AE303D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.29
#AE303D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE303D
6.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE303D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE303D | 1.00 | 6.38 | 3.29 | 6.38 |
| #FFFFFF | 6.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E3D
Deuteranopia (green-blind)
#736939
Tritanopia (blue-blind)
#BF0436
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ae303d; /* rgb */ color: rgb(174, 48, 61); /* oklch */ color: oklch(50.6% 0.162 19.6);
Tailwind
colors: {
custom: {
50: '#cd7272',
500: '#ae303d',
950: '#000000',
},
}SCSS
$custom: #ae303d; $custom-light: #cd7272; $custom-dark: #000000;
JSON
{
"hex": "#ae303d",
"rgb": {
"r": 174,
"g": 48,
"b": 61
},
"hsl": {
"h": 353.81,
"s": 56.757,
"l": 43.529
},
"oklch": {
"l": 0.50558,
"c": 0.16163,
"h": 19.6
},
"luminance": 0.11449
}Semantic roles & 50–950 ramp
primary
#AE303D
secondary
#76C4BC
accent
#E0D048
background
#FDF7F6
surface
#FBEDEC
border
#D4C8C7
text
#150808
muted
#837B7B