#AE3038#AE3038

#AE3038 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.162 H 21.9°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AE3038
RGB	rgb(174, 48, 56)
HSL	hsl(356, 57%, 44%)
HSV	hsv(356, 72%, 68%)
CMYK	cmyk(0%, 72.4%, 67.8%, 31.8%)
CIE-LAB	lab(40.25, 51.07, 25.70)
CIE-LCH	lch(40.25, 57.18, 26.71°)
OKLab	oklab(50.47% 0.1503 0.0603)
OKLCH	oklch(50.47% 0.162 21.9)
XYZ	xyz(19.2284, 11.4009, 4.9287)
Luminance	0.1140 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE3038 #30AEA6

analogous

#AE3077 #AE3038 #AE6730

triadic

#AE3038 #38AE30 #3038AE

tetradic

#AE3038 #77AE30 #30AEA6 #6730AE

square

#AE3038 #77AE30 #30AEA6 #6730AE

split-complementary

#AE3038 #30AE67 #3077AE

monochromatic

#4E1619 #7E2329 #AE3038 #CE4D55 #DB7D83

Accessibility & contrast

On white

6.40

#AE3038 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AE3038 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE3038

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE3038	#FFFFFF	#000000	##FFFFFF
##AE3038	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534E37

Deuteranopia (green-blind)

#736934

Tritanopia (blue-blind)

#BF0134

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ae3038;
/* rgb */ color: rgb(174, 48, 56);
/* oklch */ color: oklch(50.5% 0.162 21.9);

Tailwind

colors: {
  custom: {
    50: '#ce726e',
    500: '#ae3038',
    950: '#000000',
  },
}

SCSS

$custom: #ae3038;
$custom-light: #ce726e;
$custom-dark: #000000;

JSON

{
  "hex": "#ae3038",
  "rgb": {
    "r": 174,
    "g": 48,
    "b": 56
  },
  "hsl": {
    "h": 356.19,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50468,
    "c": 0.16195,
    "h": 21.9
  },
  "luminance": 0.11398
}

Semantic roles & 50–950 ramp

primary

#AE3038

secondary

#76C4BF

accent

#E0D648

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AE3038

Body copy rendered with the generated semantic roles for this colour.

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