#AE2C44#AE2C44
#AE2C44 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.166 H 15.3°. Best body text is #FFFFFF at 6.47:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2C44 |
|---|---|
| RGB | rgb(174, 44, 68) |
| HSL | hsl(349, 60%, 43%) |
| HSV | hsv(349, 75%, 68%) |
| CMYK | cmyk(0%, 74.7%, 60.9%, 31.8%) |
| CIE-LAB | lab(39.95, 53.24, 17.85) |
| CIE-LCH | lch(39.95, 56.15, 18.54°) |
| OKLab | oklab(50.32% 0.1596 0.0437) |
| OKLCH | oklch(50.32% 0.166 15.3) |
| XYZ | xyz(19.4016, 11.2202, 6.6118) |
| Luminance | 0.1122 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.23
Rose Red
#BE013C
ΔE00 3.62
Ruby
#CA0147
ΔE00 4.94
Cardinal
#C41E3A
ΔE00 5.39
Raspberry (survey)
#B00149
ΔE00 5.45
Purplish Red
#B0054B
ΔE00 5.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2C44 #2CAE96
analogous
#AE2C85 #AE2C44 #AE552C
triadic
#AE2C44 #44AE2C #2C44AE
tetradic
#AE2C44 #85AE2C #2CAE96 #552CAE
square
#AE2C44 #85AE2C #2CAE96 #552CAE
split-complementary
#AE2C44 #2CAE55 #2C85AE
monochromatic
#4C131E #7D2031 #AE2C44 #D04760 #DD788A
Accessibility & contrast
On white
6.47
#AE2C44 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.24
#AE2C44 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2C44
6.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2C44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2C44 | 1.00 | 6.47 | 3.24 | 6.47 |
| #FFFFFF | 6.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.24 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4D44
Deuteranopia (green-blind)
#716841
Tritanopia (blue-blind)
#BF0036
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ae2c44; /* rgb */ color: rgb(174, 44, 68); /* oklch */ color: oklch(50.3% 0.166 15.3);
Tailwind
colors: {
custom: {
50: '#cd7077',
500: '#ae2c44',
950: '#000000',
},
}SCSS
$custom: #ae2c44; $custom-light: #cd7077; $custom-dark: #000000;
JSON
{
"hex": "#ae2c44",
"rgb": {
"r": 174,
"g": 44,
"b": 68
},
"hsl": {
"h": 348.923,
"s": 59.633,
"l": 42.745
},
"oklch": {
"l": 0.50316,
"c": 0.16551,
"h": 15.3
},
"luminance": 0.11217
}Semantic roles & 50–950 ramp
primary
#AE2C44
secondary
#71C5B5
accent
#E3C645
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B