#AE2B43#AE2B43
#AE2B43 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.166 H 15.6°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2B43 |
|---|---|
| RGB | rgb(174, 43, 67) |
| HSL | hsl(349, 60%, 43%) |
| HSV | hsv(349, 75%, 68%) |
| CMYK | cmyk(0%, 75.3%, 61.5%, 31.8%) |
| CIE-LAB | lab(39.81, 53.52, 18.29) |
| CIE-LCH | lch(39.81, 56.56, 18.87°) |
| OKLab | oklab(50.2% 0.1603 0.0446) |
| OKLCH | oklch(50.2% 0.166 15.6) |
| XYZ | xyz(19.3345, 11.1345, 6.4402) |
| Luminance | 0.1113 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.05
Rose Red
#BE013C
ΔE00 3.48
Ruby
#CA0147
ΔE00 4.96
Cardinal
#C41E3A
ΔE00 5.26
Raspberry (survey)
#B00149
ΔE00 5.52
Purplish Red
#B0054B
ΔE00 5.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2B43 #2BAE96
analogous
#AE2B84 #AE2B43 #AE552B
triadic
#AE2B43 #43AE2B #2B43AE
tetradic
#AE2B43 #84AE2B #2BAE96 #552BAE
square
#AE2B43 #84AE2B #2BAE96 #552BAE
split-complementary
#AE2B43 #2BAE55 #2B84AE
monochromatic
#4C131D #7D1F30 #AE2B43 #D1455F #DD7689
Accessibility & contrast
On white
6.51
#AE2B43 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.23
#AE2B43 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2B43
6.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2B43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2B43 | 1.00 | 6.51 | 3.23 | 6.51 |
| #FFFFFF | 6.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.23 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F4C43
Deuteranopia (green-blind)
#70683F
Tritanopia (blue-blind)
#BF0035
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ae2b43; /* rgb */ color: rgb(174, 43, 67); /* oklch */ color: oklch(50.2% 0.166 15.6);
Tailwind
colors: {
custom: {
50: '#cd7076',
500: '#ae2b43',
950: '#000000',
},
}SCSS
$custom: #ae2b43; $custom-light: #cd7076; $custom-dark: #000000;
JSON
{
"hex": "#ae2b43",
"rgb": {
"r": 174,
"g": 43,
"b": 67
},
"hsl": {
"h": 349.008,
"s": 60.369,
"l": 42.549
},
"oklch": {
"l": 0.50204,
"c": 0.16643,
"h": 15.6
},
"luminance": 0.11132
}Semantic roles & 50–950 ramp
primary
#AE2B43
secondary
#70C5B5
accent
#E4C644
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B