#AE2970#AE2970

#AE2970 is a mid, vivid pink. Relative luminance 0.118; OKLCH L 51.4% C 0.180 H 352.9°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AE2970
RGB	rgb(174, 41, 112)
HSL	hsl(328, 62%, 42%)
HSV	hsv(328, 76%, 68%)
CMYK	cmyk(0%, 76.4%, 35.6%, 31.8%)
CIE-LAB	lab(40.83, 58.16, -8.61)
CIE-LCH	lch(40.83, 58.79, 351.58°)
OKLab	oklab(51.37% 0.1784 -0.0221)
OKLCH	oklch(51.37% 0.18 352.9)
XYZ	xyz(21.1744, 11.7570, 16.4804)
Luminance	0.1175 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2970 #29AE67

analogous

#AA29AE #AE2970 #AE292E

triadic

#AE2970 #70AE29 #2970AE

tetradic

#AE2970 #AEAA29 #29AE67 #292EAE

square

#AE2970 #AEAA29 #29AE67 #292EAE

split-complementary

#AE2970 #2EAE29 #29AEAA

monochromatic

#4B1230 #7C1D50 #AE2970 #D2428F #DE73AC

Accessibility & contrast

On white

6.27

#AE2970 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AE2970 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2970

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2970	#FFFFFF	#000000	##FFFFFF
##AE2970	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425172

Deuteranopia (green-blind)

#68696D

Tritanopia (blue-blind)

#BC1C49

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ae2970;
/* rgb */ color: rgb(174, 41, 112);
/* oklch */ color: oklch(51.4% 0.180 352.9);

Tailwind

colors: {
  custom: {
    50: '#cb7099',
    500: '#ae2970',
    950: '#000000',
  },
}

SCSS

$custom: #ae2970;
$custom-light: #cb7099;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2970",
  "rgb": {
    "r": 174,
    "g": 41,
    "b": 112
  },
  "hsl": {
    "h": 327.97,
    "s": 61.86,
    "l": 42.157
  },
  "oklch": {
    "l": 0.51365,
    "c": 0.17979,
    "h": 352.9
  },
  "luminance": 0.11754
}

Semantic roles & 50–950 ramp

primary

#AE2970

secondary

#6DC596

accent

#E58E43

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AE2970

Body copy rendered with the generated semantic roles for this colour.

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