#AE2968#AE2968

#AE2968 is a mid, vivid pink. Relative luminance 0.116; OKLCH L 51.1% C 0.176 H 356.8°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#AE2968
RGB	rgb(174, 41, 104)
HSL	hsl(332, 62%, 42%)
HSV	hsv(332, 76%, 68%)
CMYK	cmyk(0%, 76.4%, 40.2%, 31.8%)
CIE-LAB	lab(40.55, 57.30, -4.01)
CIE-LCH	lch(40.55, 57.44, 356.00°)
OKLab	oklab(51.07% 0.1761 -0.0098)
OKLCH	oklch(51.07% 0.176 356.8)
XYZ	xyz(20.7487, 11.5867, 14.2378)
Luminance	0.1158 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2968 #29AE6F

analogous

#AE29AA #AE2968 #AE2D29

triadic

#AE2968 #68AE29 #2968AE

tetradic

#AE2968 #AAAE29 #29AE6F #2D29AE

square

#AE2968 #AAAE29 #29AE6F #2D29AE

split-complementary

#AE2968 #29AE2D #29AAAE

monochromatic

#4B122D #7C1D4A #AE2968 #D24286 #DE73A6

Accessibility & contrast

On white

6.33

#AE2968 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AE2968 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2968

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2968	#FFFFFF	#000000	##FFFFFF
##AE2968	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#45506A

Deuteranopia (green-blind)

#6A6965

Tritanopia (blue-blind)

#BC1645

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ae2968;
/* rgb */ color: rgb(174, 41, 104);
/* oklch */ color: oklch(51.1% 0.176 356.8);

Tailwind

colors: {
  custom: {
    50: '#cb7093',
    500: '#ae2968',
    950: '#000000',
  },
}

SCSS

$custom: #ae2968;
$custom-light: #cb7093;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2968",
  "rgb": {
    "r": 174,
    "g": 41,
    "b": 104
  },
  "hsl": {
    "h": 331.579,
    "s": 61.86,
    "l": 42.157
  },
  "oklch": {
    "l": 0.51073,
    "c": 0.17635,
    "h": 356.8
  },
  "luminance": 0.11584
}

Semantic roles & 50–950 ramp

primary

#AE2968

secondary

#6DC59C

accent

#E59843

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AE2968

Body copy rendered with the generated semantic roles for this colour.

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