#AE2963#AE2963

#AE2963 is a mid, vivid pink. Relative luminance 0.115; OKLCH L 50.9% C 0.174 H 359.3°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AE2963
RGB	rgb(174, 41, 99)
HSL	hsl(334, 62%, 42%)
HSV	hsv(334, 76%, 68%)
CMYK	cmyk(0%, 76.4%, 43.1%, 31.8%)
CIE-LAB	lab(40.39, 56.80, -1.10)
CIE-LCH	lch(40.39, 56.81, 358.89°)
OKLab	oklab(50.9% 0.1745 -0.0022)
OKLCH	oklch(50.9% 0.174 359.3)
XYZ	xyz(20.5022, 11.4881, 12.9398)
Luminance	0.1148 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2963 #29AE74

analogous

#AE29A5 #AE2963 #AE3229

triadic

#AE2963 #63AE29 #2963AE

tetradic

#AE2963 #A5AE29 #29AE74 #3229AE

square

#AE2963 #A5AE29 #29AE74 #3229AE

split-complementary

#AE2963 #29AE32 #29A5AE

monochromatic

#4B122B #7C1D47 #AE2963 #D24281 #DE73A2

Accessibility & contrast

On white

6.37

#AE2963 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AE2963 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2963

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2963	#FFFFFF	#000000	##FFFFFF
##AE2963	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474F64

Deuteranopia (green-blind)

#6B6860

Tritanopia (blue-blind)

#BD1242

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ae2963;
/* rgb */ color: rgb(174, 41, 99);
/* oklch */ color: oklch(50.9% 0.174 359.3);

Tailwind

colors: {
  custom: {
    50: '#cb708f',
    500: '#ae2963',
    950: '#000000',
  },
}

SCSS

$custom: #ae2963;
$custom-light: #cb708f;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2963",
  "rgb": {
    "r": 174,
    "g": 41,
    "b": 99
  },
  "hsl": {
    "h": 333.835,
    "s": 61.86,
    "l": 42.157
  },
  "oklch": {
    "l": 0.50902,
    "c": 0.17448,
    "h": 359.3
  },
  "luminance": 0.11485
}

Semantic roles & 50–950 ramp

primary

#AE2963

secondary

#6DC59F

accent

#E59E43

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AE2963

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →