#AE294A#AE294A
#AE294A is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.2% C 0.169 H 11.7°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).
Color values
| HEX | #AE294A |
|---|---|
| RGB | rgb(174, 41, 74) |
| HSL | hsl(345, 62%, 42%) |
| HSV | hsv(345, 76%, 68%) |
| CMYK | cmyk(0%, 76.4%, 57.5%, 31.8%) |
| CIE-LAB | lab(39.72, 54.66, 13.75) |
| CIE-LCH | lch(39.72, 56.37, 14.12°) |
| OKLab | oklab(50.19% 0.1653 0.0344) |
| OKLCH | oklch(50.19% 0.169 11.7) |
| XYZ | xyz(19.4864, 11.0818, 7.5901) |
| Luminance | 0.1108 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 3.57
Purplish Red
#B0054B
ΔE00 3.68
Rouge
#AB1239
ΔE00 4.11
Rose Red
#BE013C
ΔE00 4.75
Light Burgundy
#A8415B
ΔE00 4.95
Ruby
#CA0147
ΔE00 5.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE294A #29AE8D
analogous
#AE298C #AE294A #AE4B29
triadic
#AE294A #4AAE29 #294AAE
tetradic
#AE294A #8CAE29 #29AE8D #4B29AE
square
#AE294A #8CAE29 #29AE8D #4B29AE
split-complementary
#AE294A #29AE4B #298CAE
monochromatic
#4B1220 #7C1D35 #AE294A #D24266 #DE738E
Accessibility & contrast
On white
6.53
#AE294A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.22
#AE294A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE294A
6.53:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE294A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE294A | 1.00 | 6.53 | 3.22 | 6.53 |
| #FFFFFF | 6.53 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.22 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.53 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4C4A
Deuteranopia (green-blind)
#6F6747
Tritanopia (blue-blind)
#BE0037
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ae294a; /* rgb */ color: rgb(174, 41, 74); /* oklch */ color: oklch(50.2% 0.169 11.7);
Tailwind
colors: {
custom: {
50: '#cd6f7c',
500: '#ae294a',
950: '#000000',
},
}SCSS
$custom: #ae294a; $custom-light: #cd6f7c; $custom-dark: #000000;
JSON
{
"hex": "#ae294a",
"rgb": {
"r": 174,
"g": 41,
"b": 74
},
"hsl": {
"h": 345.113,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.50187,
"c": 0.16879,
"h": 11.7
},
"luminance": 0.11079
}Semantic roles & 50–950 ramp
primary
#AE294A
secondary
#6DC5B0
accent
#E5BD43
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B