#AE2748#AE2748
#AE2748 is a mid, vivid red. Relative luminance 0.109; OKLCH L 50.0% C 0.170 H 12.3°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2748 |
|---|---|
| RGB | rgb(174, 39, 72) |
| HSL | hsl(345, 63%, 42%) |
| HSV | hsv(345, 78%, 68%) |
| CMYK | cmyk(0%, 77.6%, 58.6%, 31.8%) |
| CIE-LAB | lab(39.45, 55.16, 14.65) |
| CIE-LCH | lch(39.45, 57.07, 14.88°) |
| OKLab | oklab(49.97% 0.1665 0.0364) |
| OKLCH | oklch(49.97% 0.17 12.3) |
| XYZ | xyz(19.3527, 10.9204, 7.2184) |
| Luminance | 0.1092 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 3.60
Rouge
#AB1239
ΔE00 3.62
Purplish Red
#B0054B
ΔE00 3.78
Rose Red
#BE013C
ΔE00 4.36
Ruby
#CA0147
ΔE00 4.99
Cranberry
#9E003A
ΔE00 5.38
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2748 #27AE8D
analogous
#AE278C #AE2748 #AE4927
triadic
#AE2748 #48AE27 #2748AE
tetradic
#AE2748 #8CAE27 #27AE8D #4927AE
square
#AE2748 #8CAE27 #27AE8D #4927AE
split-complementary
#AE2748 #27AE49 #278CAE
monochromatic
#4A111F #7C1C33 #AE2748 #D43E63 #DF708B
Accessibility & contrast
On white
6.60
#AE2748 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.18
#AE2748 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2748
6.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2748 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2748 | 1.00 | 6.60 | 3.18 | 6.60 |
| #FFFFFF | 6.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4B48
Deuteranopia (green-blind)
#6F6745
Tritanopia (blue-blind)
#BF0035
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ae2748; /* rgb */ color: rgb(174, 39, 72); /* oklch */ color: oklch(50.0% 0.170 12.3);
Tailwind
colors: {
custom: {
50: '#cd6e7a',
500: '#ae2748',
950: '#000000',
},
}SCSS
$custom: #ae2748; $custom-light: #cd6e7a; $custom-dark: #000000;
JSON
{
"hex": "#ae2748",
"rgb": {
"r": 174,
"g": 39,
"b": 72
},
"hsl": {
"h": 345.333,
"s": 63.38,
"l": 41.765
},
"oklch": {
"l": 0.49971,
"c": 0.17046,
"h": 12.3
},
"luminance": 0.10918
}Semantic roles & 50–950 ramp
primary
#AE2748
secondary
#6BC6B0
accent
#E6BE41
background
#FDF7F7
surface
#FAEDED
border
#D3C8C8
text
#150809
muted
#837B7B