#AE2741#AE2741
#AE2741 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 15.6°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2741 |
|---|---|
| RGB | rgb(174, 39, 65) |
| HSL | hsl(348, 63%, 42%) |
| HSV | hsv(348, 78%, 68%) |
| CMYK | cmyk(0%, 77.6%, 62.6%, 31.8%) |
| CIE-LAB | lab(39.30, 54.69, 18.89) |
| CIE-LCH | lch(39.30, 57.86, 19.05°) |
| OKLab | oklab(49.82% 0.1637 0.0458) |
| OKLCH | oklch(49.82% 0.17 15.6) |
| XYZ | xyz(19.1372, 10.8342, 6.0835) |
| Luminance | 0.1083 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.48
Rose Red
#BE013C
ΔE00 3.17
Ruby
#CA0147
ΔE00 4.97
Cardinal
#C41E3A
ΔE00 5.24
Raspberry (survey)
#B00149
ΔE00 5.36
Purplish Red
#B0054B
ΔE00 5.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2741 #27AE94
analogous
#AE2785 #AE2741 #AE5027
triadic
#AE2741 #41AE27 #2741AE
tetradic
#AE2741 #85AE27 #27AE94 #5027AE
square
#AE2741 #85AE27 #27AE94 #5027AE
split-complementary
#AE2741 #27AE50 #2785AE
monochromatic
#4A111C #7C1C2E #AE2741 #D43E5B #DF7086
Accessibility & contrast
On white
6.63
#AE2741 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.17
#AE2741 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2741
6.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2741 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2741 | 1.00 | 6.63 | 3.17 | 6.63 |
| #FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.17 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4B41
Deuteranopia (green-blind)
#70673D
Tritanopia (blue-blind)
#BF0032
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ae2741; /* rgb */ color: rgb(174, 39, 65); /* oklch */ color: oklch(49.8% 0.170 15.6);
Tailwind
colors: {
custom: {
50: '#cd6e75',
500: '#ae2741',
950: '#000000',
},
}SCSS
$custom: #ae2741; $custom-light: #cd6e75; $custom-dark: #000000;
JSON
{
"hex": "#ae2741",
"rgb": {
"r": 174,
"g": 39,
"b": 65
},
"hsl": {
"h": 348.444,
"s": 63.38,
"l": 41.765
},
"oklch": {
"l": 0.49816,
"c": 0.17004,
"h": 15.6
},
"luminance": 0.10831
}Semantic roles & 50–950 ramp
primary
#AE2741
secondary
#6BC6B4
accent
#E6C741
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B