#AE2740#AE2740
#AE2740 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 16.1°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2740 |
|---|---|
| RGB | rgb(174, 39, 64) |
| HSL | hsl(349, 63%, 42%) |
| HSV | hsv(349, 78%, 68%) |
| CMYK | cmyk(0%, 77.6%, 63.2%, 31.8%) |
| CIE-LAB | lab(39.28, 54.63, 19.49) |
| CIE-LCH | lch(39.28, 58.00, 19.63°) |
| OKLab | oklab(49.8% 0.1633 0.0472) |
| OKLCH | oklch(49.8% 0.17 16.1) |
| XYZ | xyz(19.1085, 10.8227, 5.9323) |
| Luminance | 0.1082 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.45
Rose Red
#BE013C
ΔE00 3.11
Cardinal
#C41E3A
ΔE00 5.04
Ruby
#CA0147
ΔE00 5.05
Lipstick Red
#C0022F
ΔE00 5.54
Raspberry (survey)
#B00149
ΔE00 5.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2740 #27AE95
analogous
#AE2784 #AE2740 #AE5227
triadic
#AE2740 #40AE27 #2740AE
tetradic
#AE2740 #84AE27 #27AE95 #5227AE
square
#AE2740 #84AE27 #27AE95 #5227AE
split-complementary
#AE2740 #27AE52 #2784AE
monochromatic
#4A111B #7C1C2E #AE2740 #D43E5A #DF7085
Accessibility & contrast
On white
6.64
#AE2740 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.16
#AE2740 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2740
6.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2740 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2740 | 1.00 | 6.64 | 3.16 | 6.64 |
| #FFFFFF | 6.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4E4B40
Deuteranopia (green-blind)
#70673C
Tritanopia (blue-blind)
#BF0032
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ae2740; /* rgb */ color: rgb(174, 39, 64); /* oklch */ color: oklch(49.8% 0.170 16.1);
Tailwind
colors: {
custom: {
50: '#cd6e74',
500: '#ae2740',
950: '#000000',
},
}SCSS
$custom: #ae2740; $custom-light: #cd6e74; $custom-dark: #000000;
JSON
{
"hex": "#ae2740",
"rgb": {
"r": 174,
"g": 39,
"b": 64
},
"hsl": {
"h": 348.889,
"s": 63.38,
"l": 41.765
},
"oklch": {
"l": 0.49795,
"c": 0.17001,
"h": 16.1
},
"luminance": 0.1082
}Semantic roles & 50–950 ramp
primary
#AE2740
secondary
#6BC6B5
accent
#E6C841
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B