#AE2740#AE2740

#AE2740 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.8% C 0.170 H 16.1°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX	#AE2740
RGB	rgb(174, 39, 64)
HSL	hsl(349, 63%, 42%)
HSV	hsv(349, 78%, 68%)
CMYK	cmyk(0%, 77.6%, 63.2%, 31.8%)
CIE-LAB	lab(39.28, 54.63, 19.49)
CIE-LCH	lch(39.28, 58.00, 19.63°)
OKLab	oklab(49.8% 0.1633 0.0472)
OKLCH	oklch(49.8% 0.17 16.1)
XYZ	xyz(19.1085, 10.8227, 5.9323)
Luminance	0.1082 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2740 #27AE95

analogous

#AE2784 #AE2740 #AE5227

triadic

#AE2740 #40AE27 #2740AE

tetradic

#AE2740 #84AE27 #27AE95 #5227AE

square

#AE2740 #84AE27 #27AE95 #5227AE

split-complementary

#AE2740 #27AE52 #2784AE

monochromatic

#4A111B #7C1C2E #AE2740 #D43E5A #DF7085

Accessibility & contrast

On white

6.64

#AE2740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#AE2740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2740

6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2740	#FFFFFF	#000000	##FFFFFF
##AE2740	1.00	6.64	3.16	6.64
#FFFFFF	6.64	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B40

Deuteranopia (green-blind)

#70673C

Tritanopia (blue-blind)

#BF0032

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2740;
/* rgb */ color: rgb(174, 39, 64);
/* oklch */ color: oklch(49.8% 0.170 16.1);

Tailwind

colors: {
  custom: {
    50: '#cd6e74',
    500: '#ae2740',
    950: '#000000',
  },
}

SCSS

$custom: #ae2740;
$custom-light: #cd6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2740",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 348.889,
    "s": 63.38,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49795,
    "c": 0.17001,
    "h": 16.1
  },
  "luminance": 0.1082
}

Semantic roles & 50–950 ramp

primary

#AE2740

secondary

#6BC6B5

accent

#E6C841

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE2740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →