#AE2739#AE2739

#AE2739 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.7% C 0.170 H 19.2°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AE2739
RGB	rgb(174, 39, 57)
HSL	hsl(352, 63%, 42%)
HSV	hsv(352, 78%, 68%)
CMYK	cmyk(0%, 77.6%, 67.2%, 31.8%)
CIE-LAB	lab(39.15, 54.22, 23.72)
CIE-LCH	lch(39.15, 59.18, 23.63°)
OKLab	oklab(49.66% 0.1606 0.056)
OKLCH	oklch(49.66% 0.17 19.2)
XYZ	xyz(18.9217, 10.7480, 4.9484)
Luminance	0.1075 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2739 #27AE9C

analogous

#AE277D #AE2739 #AE5927

triadic

#AE2739 #39AE27 #2739AE

tetradic

#AE2739 #7DAE27 #27AE9C #5927AE

square

#AE2739 #7DAE27 #27AE9C #5927AE

split-complementary

#AE2739 #27AE59 #277DAE

monochromatic

#4A1118 #7C1C29 #AE2739 #D43E52 #DF707F

Accessibility & contrast

On white

6.67

#AE2739 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AE2739 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2739

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2739	#FFFFFF	#000000	##FFFFFF
##AE2739	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A39

Deuteranopia (green-blind)

#716635

Tritanopia (blue-blind)

#BF002F

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2739;
/* rgb */ color: rgb(174, 39, 57);
/* oklch */ color: oklch(49.7% 0.170 19.2);

Tailwind

colors: {
  custom: {
    50: '#ce6e6f',
    500: '#ae2739',
    950: '#000000',
  },
}

SCSS

$custom: #ae2739;
$custom-light: #ce6e6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2739",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 57
  },
  "hsl": {
    "h": 352,
    "s": 63.38,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49659,
    "c": 0.17006,
    "h": 19.2
  },
  "luminance": 0.10745
}

Semantic roles & 50–950 ramp

primary

#AE2739

secondary

#6BC6BA

accent

#E6D041

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AE2739

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →