#AE2738#AE2738

#AE2738 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 19.7°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AE2738
RGB	rgb(174, 39, 56)
HSL	hsl(352, 63%, 42%)
HSV	hsv(352, 78%, 68%)
CMYK	cmyk(0%, 77.6%, 67.8%, 31.8%)
CIE-LAB	lab(39.14, 54.17, 24.32)
CIE-LCH	lch(39.14, 59.38, 24.18°)
OKLab	oklab(49.64% 0.1602 0.0572)
OKLCH	oklch(49.64% 0.17 19.7)
XYZ	xyz(18.8970, 10.7381, 4.8183)
Luminance	0.1074 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2738 #27AE9D

analogous

#AE277C #AE2738 #AE5927

triadic

#AE2738 #38AE27 #2738AE

tetradic

#AE2738 #7CAE27 #27AE9D #5927AE

square

#AE2738 #7CAE27 #27AE9D #5927AE

split-complementary

#AE2738 #27AE59 #277CAE

monochromatic

#4A1118 #7C1C28 #AE2738 #D43E51 #DF707E

Accessibility & contrast

On white

6.67

#AE2738 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AE2738 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2738

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2738	#FFFFFF	#000000	##FFFFFF
##AE2738	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A38

Deuteranopia (green-blind)

#716634

Tritanopia (blue-blind)

#BF002F

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2738;
/* rgb */ color: rgb(174, 39, 56);
/* oklch */ color: oklch(49.6% 0.170 19.7);

Tailwind

colors: {
  custom: {
    50: '#ce6e6e',
    500: '#ae2738',
    950: '#000000',
  },
}

SCSS

$custom: #ae2738;
$custom-light: #ce6e6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2738",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 56
  },
  "hsl": {
    "h": 352.444,
    "s": 63.38,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49642,
    "c": 0.1701,
    "h": 19.7
  },
  "luminance": 0.10735
}

Semantic roles & 50–950 ramp

primary

#AE2738

secondary

#6BC6BA

accent

#E6D241

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AE2738

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →