#AE2737#AE2737

#AE2737 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.170 H 20.1°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AE2737
RGB	rgb(174, 39, 55)
HSL	hsl(353, 63%, 42%)
HSV	hsv(353, 78%, 68%)
CMYK	cmyk(0%, 77.6%, 68.4%, 31.8%)
CIE-LAB	lab(39.12, 54.12, 24.92)
CIE-LCH	lch(39.12, 59.58, 24.73°)
OKLab	oklab(49.62% 0.1598 0.0584)
OKLCH	oklch(49.62% 0.17 20.1)
XYZ	xyz(18.8728, 10.7284, 4.6907)
Luminance	0.1073 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2737 #27AE9E

analogous

#AE277B #AE2737 #AE5B27

triadic

#AE2737 #37AE27 #2737AE

tetradic

#AE2737 #7BAE27 #27AE9E #5B27AE

square

#AE2737 #7BAE27 #27AE9E #5B27AE

split-complementary

#AE2737 #27AE5B #277BAE

monochromatic

#4A1117 #7C1C27 #AE2737 #D43E50 #DF707D

Accessibility & contrast

On white

6.68

#AE2737 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AE2737 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2737

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2737	#FFFFFF	#000000	##FFFFFF
##AE2737	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A37

Deuteranopia (green-blind)

#716633

Tritanopia (blue-blind)

#BF002E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2737;
/* rgb */ color: rgb(174, 39, 55);
/* oklch */ color: oklch(49.6% 0.170 20.1);

Tailwind

colors: {
  custom: {
    50: '#ce6e6d',
    500: '#ae2737',
    950: '#000000',
  },
}

SCSS

$custom: #ae2737;
$custom-light: #ce6e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2737",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 55
  },
  "hsl": {
    "h": 352.889,
    "s": 63.38,
    "l": 41.765
  },
  "oklch": {
    "l": 0.49624,
    "c": 0.17014,
    "h": 20.1
  },
  "luminance": 0.10726
}

Semantic roles & 50–950 ramp

primary

#AE2737

secondary

#6BC6BB

accent

#E6D341

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AE2737

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →