#AE2723#AE2723

#AE2723 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.3% C 0.172 H 27.5°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#AE2723
RGB	rgb(174, 39, 35)
HSL	hsl(2, 67%, 41%)
HSV	hsv(2, 80%, 68%)
CMYK	cmyk(0%, 77.6%, 79.9%, 31.8%)
CIE-LAB	lab(38.85, 53.26, 36.56)
CIE-LCH	lch(38.85, 64.60, 34.47°)
OKLab	oklab(49.34% 0.1527 0.0794)
OKLCH	oklch(49.34% 0.172 27.5)
XYZ	xyz(18.4867, 10.5740, 2.6574)
Luminance	0.1057 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2723 #23AAAE

analogous

#AE2364 #AE2723 #AE6C23

triadic

#AE2723 #23AE27 #2723AE

tetradic

#AE2723 #64AE23 #23AAAE #6C23AE

square

#AE2723 #64AE23 #23AAAE #6C23AE

split-complementary

#AE2723 #23AE6C #2364AE

monochromatic

#48100F #7B1C19 #AE2723 #D73C37 #E16E6A

Accessibility & contrast

On white

6.74

#AE2723 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AE2723 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2723

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2723	#FFFFFF	#000000	##FFFFFF
##AE2723	1.00	6.74	3.11	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514921

Deuteranopia (green-blind)

#72661D

Tritanopia (blue-blind)

#C00028

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ae2723;
/* rgb */ color: rgb(174, 39, 35);
/* oklch */ color: oklch(49.3% 0.172 27.5);

Tailwind

colors: {
  custom: {
    50: '#cf6d5f',
    500: '#ae2723',
    950: '#000000',
  },
}

SCSS

$custom: #ae2723;
$custom-light: #cf6d5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2723",
  "rgb": {
    "r": 174,
    "g": 39,
    "b": 35
  },
  "hsl": {
    "h": 1.727,
    "s": 66.507,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49342,
    "c": 0.17209,
    "h": 27.5
  },
  "luminance": 0.10571
}

Semantic roles & 50–950 ramp

primary

#AE2723

secondary

#66C4C7

accent

#E5E93E

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AE2723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →