#AE2540#AE2540

#AE2540 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.172 H 15.7°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#AE2540
RGB	rgb(174, 37, 64)
HSL	hsl(348, 65%, 41%)
HSV	hsv(348, 79%, 68%)
CMYK	cmyk(0%, 78.7%, 63.2%, 31.8%)
CIE-LAB	lab(39.06, 55.25, 19.20)
CIE-LCH	lch(39.06, 58.49, 19.17°)
OKLab	oklab(49.63% 0.1653 0.0465)
OKLCH	oklch(49.63% 0.172 15.7)
XYZ	xyz(19.0446, 10.6948, 5.9110)
Luminance	0.1069 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2540 #25AE93

analogous

#AE2585 #AE2540 #AE4F25

triadic

#AE2540 #40AE25 #2540AE

tetradic

#AE2540 #85AE25 #25AE93 #4F25AE

square

#AE2540 #85AE25 #25AE93 #4F25AE

split-complementary

#AE2540 #25AE4F #2585AE

monochromatic

#49101B #7C1A2D #AE2540 #D53B59 #E06D84

Accessibility & contrast

On white

6.69

#AE2540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#AE2540 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2540

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2540	#FFFFFF	#000000	##FFFFFF
##AE2540	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A40

Deuteranopia (green-blind)

#6F663C

Tritanopia (blue-blind)

#BF0031

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2540;
/* rgb */ color: rgb(174, 37, 64);
/* oklch */ color: oklch(49.6% 0.172 15.7);

Tailwind

colors: {
  custom: {
    50: '#ce6d74',
    500: '#ae2540',
    950: '#000000',
  },
}

SCSS

$custom: #ae2540;
$custom-light: #ce6d74;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2540",
  "rgb": {
    "r": 174,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 348.175,
    "s": 64.929,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49633,
    "c": 0.17173,
    "h": 15.7
  },
  "luminance": 0.10692
}

Semantic roles & 50–950 ramp

primary

#AE2540

secondary

#68C6B4

accent

#E8C740

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE2540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →