#AE2538#AE2538

#AE2538 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.5% C 0.172 H 19.2°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AE2538
RGB	rgb(174, 37, 56)
HSL	hsl(352, 65%, 41%)
HSV	hsv(352, 79%, 68%)
CMYK	cmyk(0%, 78.7%, 67.8%, 31.8%)
CIE-LAB	lab(38.92, 54.79, 24.05)
CIE-LCH	lch(38.92, 59.83, 23.70°)
OKLab	oklab(49.48% 0.1622 0.0566)
OKLCH	oklch(49.48% 0.172 19.2)
XYZ	xyz(18.8330, 10.6102, 4.7969)
Luminance	0.1061 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2538 #25AE9B

analogous

#AE257D #AE2538 #AE5725

triadic

#AE2538 #38AE25 #2538AE

tetradic

#AE2538 #7DAE25 #25AE9B #5725AE

square

#AE2538 #7DAE25 #25AE9B #5725AE

split-complementary

#AE2538 #25AE57 #257DAE

monochromatic

#491018 #7C1A28 #AE2538 #D53B50 #E06D7D

Accessibility & contrast

On white

6.73

#AE2538 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AE2538 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2538

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2538	#FFFFFF	#000000	##FFFFFF
##AE2538	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4938

Deuteranopia (green-blind)

#706634

Tritanopia (blue-blind)

#BF002E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2538;
/* rgb */ color: rgb(174, 37, 56);
/* oklch */ color: oklch(49.5% 0.172 19.2);

Tailwind

colors: {
  custom: {
    50: '#ce6d6e',
    500: '#ae2538',
    950: '#000000',
  },
}

SCSS

$custom: #ae2538;
$custom-light: #ce6d6e;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2538",
  "rgb": {
    "r": 174,
    "g": 37,
    "b": 56
  },
  "hsl": {
    "h": 351.679,
    "s": 64.929,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49479,
    "c": 0.17176,
    "h": 19.2
  },
  "luminance": 0.10607
}

Semantic roles & 50–950 ramp

primary

#AE2538

secondary

#68C6B9

accent

#E8D140

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AE2538

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →