#AE2443#AE2443
#AE2443 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.173 H 14.1°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2443 |
|---|---|
| RGB | rgb(174, 36, 67) |
| HSL | hsl(347, 66%, 41%) |
| HSV | hsv(347, 79%, 68%) |
| CMYK | cmyk(0%, 79.3%, 61.5%, 31.8%) |
| CIE-LAB | lab(39.02, 55.73, 17.25) |
| CIE-LCH | lch(39.02, 58.34, 17.19°) |
| OKLab | oklab(49.62% 0.1675 0.0422) |
| OKLCH | oklch(49.62% 0.173 14.1) |
| XYZ | xyz(19.1015, 10.6685, 6.3625) |
| Luminance | 0.1067 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 2.49
Rose Red
#BE013C
ΔE00 3.44
Raspberry (survey)
#B00149
ΔE00 4.33
Purplish Red
#B0054B
ΔE00 4.62
Ruby
#CA0147
ΔE00 4.87
Cranberry
#9E003A
ΔE00 5.22
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2443 #24AE8F
analogous
#AE2488 #AE2443 #AE4A24
triadic
#AE2443 #43AE24 #2443AE
tetradic
#AE2443 #88AE24 #24AE8F #4A24AE
square
#AE2443 #88AE24 #24AE8F #4A24AE
split-complementary
#AE2443 #24AE4A #2488AE
monochromatic
#490F1C #7B1A2F #AE2443 #D6395C #E16C86
Accessibility & contrast
On white
6.70
#AE2443 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.13
#AE2443 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2443
6.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2443 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2443 | 1.00 | 6.70 | 3.13 | 6.70 |
| #FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.13 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4A43
Deuteranopia (green-blind)
#6F663F
Tritanopia (blue-blind)
#BF0031
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ae2443; /* rgb */ color: rgb(174, 36, 67); /* oklch */ color: oklch(49.6% 0.173 14.1);
Tailwind
colors: {
custom: {
50: '#cd6d76',
500: '#ae2443',
950: '#000000',
},
}SCSS
$custom: #ae2443; $custom-light: #cd6d76; $custom-dark: #000000;
JSON
{
"hex": "#ae2443",
"rgb": {
"r": 174,
"g": 36,
"b": 67
},
"hsl": {
"h": 346.522,
"s": 65.714,
"l": 41.176
},
"oklch": {
"l": 0.49619,
"c": 0.17271,
"h": 14.1
},
"luminance": 0.10666
}Semantic roles & 50–950 ramp
primary
#AE2443
secondary
#67C7B1
accent
#E9C33F
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150808
muted
#837B7B