#AE2440#AE2440

#AE2440 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.6% C 0.173 H 15.5°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#AE2440
RGB	rgb(174, 36, 64)
HSL	hsl(348, 66%, 41%)
HSV	hsv(348, 79%, 68%)
CMYK	cmyk(0%, 79.3%, 63.2%, 31.8%)
CIE-LAB	lab(38.96, 55.54, 19.07)
CIE-LCH	lch(38.96, 58.73, 18.95°)
OKLab	oklab(49.56% 0.1663 0.0462)
OKLCH	oklch(49.56% 0.173 15.5)
XYZ	xyz(19.0139, 10.6335, 5.9008)
Luminance	0.1063 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE2440 #24AE92

analogous

#AE2485 #AE2440 #AE4D24

triadic

#AE2440 #40AE24 #2440AE

tetradic

#AE2440 #85AE24 #24AE92 #4D24AE

square

#AE2440 #85AE24 #24AE92 #4D24AE

split-complementary

#AE2440 #24AE4D #2485AE

monochromatic

#490F1B #7B1A2D #AE2440 #D63959 #E16C84

Accessibility & contrast

On white

6.72

#AE2440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AE2440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE2440

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE2440	#FFFFFF	#000000	##FFFFFF
##AE2440	1.00	6.72	3.13	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4940

Deuteranopia (green-blind)

#6F663C

Tritanopia (blue-blind)

#BF0030

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ae2440;
/* rgb */ color: rgb(174, 36, 64);
/* oklch */ color: oklch(49.6% 0.173 15.5);

Tailwind

colors: {
  custom: {
    50: '#ce6d74',
    500: '#ae2440',
    950: '#000000',
  },
}

SCSS

$custom: #ae2440;
$custom-light: #ce6d74;
$custom-dark: #000000;

JSON

{
  "hex": "#ae2440",
  "rgb": {
    "r": 174,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 347.826,
    "s": 65.714,
    "l": 41.176
  },
  "oklch": {
    "l": 0.49555,
    "c": 0.17257,
    "h": 15.5
  },
  "luminance": 0.10631
}

Semantic roles & 50–950 ramp

primary

#AE2440

secondary

#67C7B3

accent

#E9C63F

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AE2440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →