#AE2349#AE2349
#AE2349 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.7% C 0.174 H 11.1°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2349 |
|---|---|
| RGB | rgb(174, 35, 73) |
| HSL | hsl(344, 67%, 41%) |
| HSV | hsv(344, 80%, 68%) |
| CMYK | cmyk(0%, 79.9%, 58%, 31.8%) |
| CIE-LAB | lab(39.04, 56.43, 13.47) |
| CIE-LCH | lch(39.04, 58.01, 13.42°) |
| OKLab | oklab(49.68% 0.1708 0.0336) |
| OKLCH | oklch(49.68% 0.174 11.1) |
| XYZ | xyz(19.2611, 10.6846, 7.3502) |
| Luminance | 0.1068 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 2.77
Purplish Red
#B0054B
ΔE00 2.91
Rouge
#AB1239
ΔE00 3.92
Rose Red
#BE013C
ΔE00 4.80
Cranberry
#9E003A
ΔE00 5.00
Ruby
#CA0147
ΔE00 5.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2349 #23AE88
analogous
#AE238E #AE2349 #AE4223
triadic
#AE2349 #49AE23 #2349AE
tetradic
#AE2349 #8EAE23 #23AE88 #4223AE
square
#AE2349 #8EAE23 #23AE88 #4223AE
split-complementary
#AE2349 #23AE42 #238EAE
monochromatic
#480F1E #7B1934 #AE2349 #D73763 #E16A8B
Accessibility & contrast
On white
6.70
#AE2349 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.14
#AE2349 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2349
6.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2349 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2349 | 1.00 | 6.70 | 3.14 | 6.70 |
| #FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.14 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4A4A
Deuteranopia (green-blind)
#6E6645
Tritanopia (blue-blind)
#BF0034
Achromatopsia (no color)
#5C5C5C
Design tokens & code
CSS
--color: #ae2349; /* rgb */ color: rgb(174, 35, 73); /* oklch */ color: oklch(49.7% 0.174 11.1);
Tailwind
colors: {
custom: {
50: '#cd6d7b',
500: '#ae2349',
950: '#000000',
},
}SCSS
$custom: #ae2349; $custom-light: #cd6d7b; $custom-dark: #000000;
JSON
{
"hex": "#ae2349",
"rgb": {
"r": 174,
"g": 35,
"b": 73
},
"hsl": {
"h": 343.597,
"s": 66.507,
"l": 40.98
},
"oklch": {
"l": 0.49682,
"c": 0.17407,
"h": 11.1
},
"luminance": 0.10682
}Semantic roles & 50–950 ramp
primary
#AE2349
secondary
#66C7AC
accent
#E9BB3E
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150809
muted
#837B7B