#AE2040#AE2040
#AE2040 is a mid, vivid red. Relative luminance 0.104; OKLCH L 49.3% C 0.176 H 14.8°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).
Color values
| HEX | #AE2040 |
|---|---|
| RGB | rgb(174, 32, 64) |
| HSL | hsl(346, 69%, 40%) |
| HSV | hsv(346, 82%, 68%) |
| CMYK | cmyk(0%, 81.6%, 63.2%, 31.8%) |
| CIE-LAB | lab(38.56, 56.67, 18.55) |
| CIE-LCH | lch(38.56, 59.63, 18.12°) |
| OKLab | oklab(49.26% 0.1699 0.045) |
| OKLCH | oklch(49.26% 0.176 14.8) |
| XYZ | xyz(18.8995, 10.4047, 5.8627) |
| Luminance | 0.1040 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 1.82
Rose Red
#BE013C
ΔE00 3.07
Raspberry (survey)
#B00149
ΔE00 4.61
Purplish Red
#B0054B
ΔE00 4.95
Ruby
#CA0147
ΔE00 4.97
Cranberry
#9E003A
ΔE00 5.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE2040 #20AE8E
analogous
#AE2087 #AE2040 #AE4720
triadic
#AE2040 #40AE20 #2040AE
tetradic
#AE2040 #87AE20 #20AE8E #4720AE
square
#AE2040 #87AE20 #20AE8E #4720AE
split-complementary
#AE2040 #20AE47 #2087AE
monochromatic
#470D1A #7A162D #AE2040 #D93258 #E36682
Accessibility & contrast
On white
6.82
#AE2040 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.08
#AE2040 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE2040
6.82:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE2040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE2040 | 1.00 | 6.82 | 3.08 | 6.82 |
| #FFFFFF | 6.82 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.82 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4840
Deuteranopia (green-blind)
#6E653C
Tritanopia (blue-blind)
#BF002E
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ae2040; /* rgb */ color: rgb(174, 32, 64); /* oklch */ color: oklch(49.3% 0.176 14.8);
Tailwind
colors: {
custom: {
50: '#ce6b74',
500: '#ae2040',
950: '#000000',
},
}SCSS
$custom: #ae2040; $custom-light: #ce6b74; $custom-dark: #000000;
JSON
{
"hex": "#ae2040",
"rgb": {
"r": 174,
"g": 32,
"b": 64
},
"hsl": {
"h": 346.479,
"s": 68.932,
"l": 40.392
},
"oklch": {
"l": 0.49262,
"c": 0.17575,
"h": 14.8
},
"luminance": 0.10402
}Semantic roles & 50–950 ramp
primary
#AE2040
secondary
#62C8B1
accent
#ECC43C
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150808
muted
#837A7B