#AD5740#AD5740

#AD5740 is a mid, moderate red. Relative luminance 0.161; OKLCH L 55.6% C 0.118 H 36.0°. Best body text is #FFFFFF at 4.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD5740
RGB	rgb(173, 87, 64)
HSL	hsl(13, 46%, 46%)
HSV	hsv(13, 63%, 68%)
CMYK	cmyk(0%, 49.7%, 63%, 32.2%)
CIE-LAB	lab(47.07, 33.12, 29.33)
CIE-LCH	lch(47.07, 44.24, 41.53°)
OKLab	oklab(55.62% 0.0957 0.0694)
OKLCH	oklch(55.62% 0.118 36)
XYZ	xyz(21.5690, 16.0733, 6.8161)
Luminance	0.1607 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD5740 #4096AD

analogous

#AD405F #AD5740 #AD8E40

triadic

#AD5740 #40AD57 #5740AD

tetradic

#AD5740 #5FAD40 #4096AD #8E40AD

square

#AD5740 #5FAD40 #4096AD #8E40AD

split-complementary

#AD5740 #40AD8E #405FAD

monochromatic

#542A1F #80412F #AD5740 #C67964 #D6A091

Accessibility & contrast

On white

4.98

#AD5740 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.21

#AD5740 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD5740

4.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD5740	#FFFFFF	#000000	##FFFFFF
##AD5740	1.00	4.98	4.21	4.98
#FFFFFF	4.98	1.00	21.00	1.00
#000000	4.21	21.00	1.00	21.00
##FFFFFF	4.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6D643E

Deuteranopia (green-blind)

#82773E

Tritanopia (blue-blind)

#BD4752

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad5740;
/* rgb */ color: rgb(173, 87, 64);
/* oklch */ color: oklch(55.6% 0.118 36.0);

Tailwind

colors: {
  custom: {
    50: '#ca8875',
    500: '#ad5740',
    950: '#000000',
  },
}

SCSS

$custom: #ad5740;
$custom-light: #ca8875;
$custom-dark: #000000;

JSON

{
  "hex": "#ad5740",
  "rgb": {
    "r": 173,
    "g": 87,
    "b": 64
  },
  "hsl": {
    "h": 12.661,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.55621,
    "c": 0.11825,
    "h": 36
  },
  "luminance": 0.16071
}

Semantic roles & 50–950 ramp

primary

#AD5740

secondary

#87B5C2

accent

#BAD652

background

#FDF8F7

surface

#FAF0ED

border

#D3CBC8

text

#140B08

muted

#837C7B

Preview Lab

Preview with #AD5740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →