#AD5539#AD5539

#AD5539 is a mid, vivid red. Relative luminance 0.157; OKLCH L 55.2% C 0.123 H 38.2°. Best body text is #FFFFFF at 5.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD5539
RGB	rgb(173, 85, 57)
HSL	hsl(14, 50%, 45%)
HSV	hsv(14, 67%, 68%)
CMYK	cmyk(0%, 50.9%, 67.1%, 32.2%)
CIE-LAB	lab(46.55, 33.72, 32.69)
CIE-LCH	lch(46.55, 46.96, 44.11°)
OKLab	oklab(55.19% 0.0963 0.0759)
OKLCH	oklch(55.19% 0.123 38.2)
XYZ	xyz(21.2225, 15.6792, 5.7789)
Luminance	0.1568 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD5539 #3991AD

analogous

#AD3957 #AD5539 #AD8F39

triadic

#AD5539 #39AD55 #5539AD

tetradic

#AD5539 #57AD39 #3991AD #8F39AD

square

#AD5539 #57AD39 #3991AD #8F39AD

split-complementary

#AD5539 #39AD8F #3957AD

monochromatic

#51281B #7F3E2A #AD5539 #C9755A #D89C88

Accessibility & contrast

On white

5.08

#AD5539 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#AD5539 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD5539

5.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD5539	#FFFFFF	#000000	##FFFFFF
##AD5539	1.00	5.08	4.14	5.08
#FFFFFF	5.08	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6C6236

Deuteranopia (green-blind)

#827637

Tritanopia (blue-blind)

#BD444F

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad5539;
/* rgb */ color: rgb(173, 85, 57);
/* oklch */ color: oklch(55.2% 0.123 38.2);

Tailwind

colors: {
  custom: {
    50: '#cb8770',
    500: '#ad5539',
    950: '#000000',
  },
}

SCSS

$custom: #ad5539;
$custom-light: #cb8770;
$custom-dark: #000000;

JSON

{
  "hex": "#ad5539",
  "rgb": {
    "r": 173,
    "g": 85,
    "b": 57
  },
  "hsl": {
    "h": 14.483,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55193,
    "c": 0.12265,
    "h": 38.2
  },
  "luminance": 0.15677
}

Semantic roles & 50–950 ramp

primary

#AD5539

secondary

#80B2C2

accent

#B8DA4E

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#140B07

muted

#837C7A

Preview Lab

Preview with #AD5539

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →