#AD5038#AD5038

#AD5038 is a mid, vivid red. Relative luminance 0.149; OKLCH L 54.4% C 0.128 H 35.6°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD5038
RGB	rgb(173, 80, 56)
HSL	hsl(12, 51%, 45%)
HSV	hsv(12, 68%, 68%)
CMYK	cmyk(0%, 53.8%, 67.6%, 32.2%)
CIE-LAB	lab(45.51, 36.27, 32.02)
CIE-LCH	lch(45.51, 48.38, 41.44°)
OKLab	oklab(54.4% 0.104 0.0743)
OKLCH	oklch(54.4% 0.128 35.6)
XYZ	xyz(20.8180, 14.9096, 5.5222)
Luminance	0.1491 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD5038 #3895AD

analogous

#AD385A #AD5038 #AD8B38

triadic

#AD5038 #38AD50 #5038AD

tetradic

#AD5038 #5AAD38 #3895AD #8B38AD

square

#AD5038 #5AAD38 #3895AD #8B38AD

split-complementary

#AD5038 #38AD8B #385AAD

monochromatic

#51251A #7F3B29 #AD5038 #C97059 #D89887

Accessibility & contrast

On white

5.27

#AD5038 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD5038 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD5038

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD5038	#FFFFFF	#000000	##FFFFFF
##AD5038	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#695F35

Deuteranopia (green-blind)

#7F7336

Tritanopia (blue-blind)

#BD3E4B

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad5038;
/* rgb */ color: rgb(173, 80, 56);
/* oklch */ color: oklch(54.4% 0.128 35.6);

Tailwind

colors: {
  custom: {
    50: '#cb836f',
    500: '#ad5038',
    950: '#000000',
  },
}

SCSS

$custom: #ad5038;
$custom-light: #cb836f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad5038",
  "rgb": {
    "r": 173,
    "g": 80,
    "b": 56
  },
  "hsl": {
    "h": 12.308,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54397,
    "c": 0.12782,
    "h": 35.6
  },
  "luminance": 0.14907
}

Semantic roles & 50–950 ramp

primary

#AD5038

secondary

#7FB4C2

accent

#BEDB4D

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#140B07

muted

#837C7A

Preview Lab

Preview with #AD5038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →