#AD4EB4#AD4EB4

#AD4EB4 is a mid, vivid purple. Relative luminance 0.176; OKLCH L 58.3% C 0.177 H 324.8°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD4EB4
RGB	rgb(173, 78, 180)
HSL	hsl(296, 40%, 51%)
HSV	hsv(296, 57%, 71%)
CMYK	cmyk(3.9%, 56.7%, 0%, 29.4%)
CIE-LAB	lab(49.04, 53.10, -36.93)
CIE-LCH	lch(49.04, 64.68, 325.18°)
OKLab	oklab(58.31% 0.1449 -0.1021)
OKLCH	oklch(58.31% 0.177 324.8)
XYZ	xyz(28.1955, 17.6298, 45.0889)
Luminance	0.1763 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4EB4 #55B44E

analogous

#7A4EB4 #AD4EB4 #B44E88

triadic

#AD4EB4 #B4AD4E #4EB4AD

tetradic

#AD4EB4 #B47A4E #55B44E #4E88B4

square

#AD4EB4 #B47A4E #55B44E #4E88B4

split-complementary

#AD4EB4 #88B44E #4EB47A

monochromatic

#5B285F #853B8A #AD4EB4 #C179C6 #D5A4D8

Accessibility & contrast

On white

4.64

#AD4EB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#AD4EB4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4EB4

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4EB4	#FFFFFF	#000000	##FFFFFF
##AD4EB4	1.00	4.64	4.53	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F6DB7

Deuteranopia (green-blind)

#5F79B1

Tritanopia (blue-blind)

#B15B7A

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #ad4eb4;
/* rgb */ color: rgb(173, 78, 180);
/* oklch */ color: oklch(58.3% 0.177 324.8);

Tailwind

colors: {
  custom: {
    50: '#c885cb',
    500: '#ad4eb4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4eb4;
$custom-light: #c885cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4eb4",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 180
  },
  "hsl": {
    "h": 295.882,
    "s": 40.476,
    "l": 50.588
  },
  "oklch": {
    "l": 0.58309,
    "c": 0.17726,
    "h": 324.8
  },
  "luminance": 0.17628
}

Semantic roles & 50–950 ramp

primary

#AD4EB4

secondary

#9BC698

accent

#D05760

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD4EB4

Body copy rendered with the generated semantic roles for this colour.

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