#AD4EA4#AD4EA4

#AD4EA4 is a mid, vivid purple. Relative luminance 0.170; OKLCH L 57.5% C 0.163 H 331.2°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD4EA4
RGB	rgb(173, 78, 164)
HSL	hsl(306, 38%, 49%)
HSV	hsv(306, 55%, 68%)
CMYK	cmyk(0%, 54.9%, 5.2%, 32.2%)
CIE-LAB	lab(48.28, 50.23, -28.73)
CIE-LCH	lch(48.28, 57.87, 330.23°)
OKLab	oklab(57.5% 0.1429 -0.0785)
OKLCH	oklch(57.5% 0.163 331.2)
XYZ	xyz(26.6587, 17.0151, 36.9949)
Luminance	0.1701 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4EA4 #4EAD57

analogous

#874EAD #AD4EA4 #AD4E75

triadic

#AD4EA4 #A4AD4E #4EA4AD

tetradic

#AD4EA4 #AD874E #4EAD57 #4E75AD

square

#AD4EA4 #AD874E #4EAD57 #4E75AD

split-complementary

#AD4EA4 #75AD4E #4EAD87

monochromatic

#592854 #833B7C #AD4EA4 #C277BA #D5A1D0

Accessibility & contrast

On white

4.77

#AD4EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#AD4EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4EA4

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4EA4	#FFFFFF	#000000	##FFFFFF
##AD4EA4	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6AA7

Deuteranopia (green-blind)

#6777A1

Tritanopia (blue-blind)

#B35672

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad4ea4;
/* rgb */ color: rgb(173, 78, 164);
/* oklch */ color: oklch(57.5% 0.163 331.2);

Tailwind

colors: {
  custom: {
    50: '#c884bf',
    500: '#ad4ea4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4ea4;
$custom-light: #c884bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4ea4",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 164
  },
  "hsl": {
    "h": 305.684,
    "s": 37.849,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57498,
    "c": 0.16302,
    "h": 331.2
  },
  "luminance": 0.17013
}

Semantic roles & 50–950 ramp

primary

#AD4EA4

secondary

#95C299

accent

#CE655A

background

#FCF8FB

surface

#F8EFF7

border

#D1CAD0

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →