#AD4EA0#AD4EA0

#AD4EA0 is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.3% C 0.160 H 333.0°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#AD4EA0
RGB	rgb(173, 78, 160)
HSL	hsl(308, 38%, 49%)
HSV	hsv(308, 55%, 68%)
CMYK	cmyk(0%, 54.9%, 7.5%, 32.2%)
CIE-LAB	lab(48.10, 49.54, -26.65)
CIE-LCH	lch(48.10, 56.25, 331.73°)
OKLab	oklab(57.31% 0.1422 -0.0726)
OKLCH	oklch(57.31% 0.16 333)
XYZ	xyz(26.3031, 16.8729, 35.1223)
Luminance	0.1687 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4EA0 #4EAD5B

analogous

#8B4EAD #AD4EA0 #AD4E70

triadic

#AD4EA0 #A0AD4E #4EA0AD

tetradic

#AD4EA0 #AD8B4E #4EAD5B #4E70AD

square

#AD4EA0 #AD8B4E #4EAD5B #4E70AD

split-complementary

#AD4EA0 #70AD4E #4EAD8B

monochromatic

#592852 #833B79 #AD4EA0 #C277B7 #D5A1CD

Accessibility & contrast

On white

4.80

#AD4EA0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#AD4EA0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4EA0

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4EA0	#FFFFFF	#000000	##FFFFFF
##AD4EA0	1.00	4.80	4.37	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C69A3

Deuteranopia (green-blind)

#68779D

Tritanopia (blue-blind)

#B45570

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad4ea0;
/* rgb */ color: rgb(173, 78, 160);
/* oklch */ color: oklch(57.3% 0.160 333.0);

Tailwind

colors: {
  custom: {
    50: '#c884bc',
    500: '#ad4ea0',
    950: '#000000',
  },
}

SCSS

$custom: #ad4ea0;
$custom-light: #c884bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4ea0",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 160
  },
  "hsl": {
    "h": 308.211,
    "s": 37.849,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57307,
    "c": 0.15963,
    "h": 333
  },
  "luminance": 0.16871
}

Semantic roles & 50–950 ramp

primary

#AD4EA0

secondary

#95C29B

accent

#CE6A5A

background

#FCF8FB

surface

#F8EFF6

border

#D1CAD0

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4EA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →