#AD4E64#AD4E64

#AD4E64 is a mid, vivid red. Relative luminance 0.153; OKLCH L 55.0% C 0.126 H 7.7°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E64
RGB	rgb(173, 78, 100)
HSL	hsl(346, 38%, 49%)
HSV	hsv(346, 55%, 68%)
CMYK	cmyk(0%, 54.9%, 42.2%, 32.2%)
CIE-LAB	lab(45.98, 41.03, 6.34)
CIE-LCH	lch(45.98, 41.52, 8.78°)
OKLab	oklab(55.04% 0.1247 0.0168)
OKLCH	oklch(55.04% 0.126 7.7)
XYZ	xyz(22.2596, 15.2555, 13.8265)
Luminance	0.1525 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E64 #4EAD97

analogous

#AD4E94 #AD4E64 #AD684E

triadic

#AD4E64 #64AD4E #4E64AD

tetradic

#AD4E64 #94AD4E #4EAD97 #684EAD

square

#AD4E64 #94AD4E #4EAD97 #684EAD

split-complementary

#AD4E64 #4EAD68 #4E94AD

monochromatic

#592833 #833B4C #AD4E64 #C27788 #D5A1AD

Accessibility & contrast

On white

5.18

#AD4E64 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#AD4E64 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E64

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E64	#FFFFFF	#000000	##FFFFFF
##AD4E64	1.00	5.18	4.05	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#606164

Deuteranopia (green-blind)

#797462

Tritanopia (blue-blind)

#BB4356

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad4e64;
/* rgb */ color: rgb(173, 78, 100);
/* oklch */ color: oklch(55.0% 0.126 7.7);

Tailwind

colors: {
  custom: {
    50: '#c98390',
    500: '#ad4e64',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e64;
$custom-light: #c98390;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e64",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 100
  },
  "hsl": {
    "h": 346.105,
    "s": 37.849,
    "l": 49.216
  },
  "oklch": {
    "l": 0.55035,
    "c": 0.12581,
    "h": 7.7
  },
  "luminance": 0.15253
}

Semantic roles & 50–950 ramp

primary

#AD4E64

secondary

#95C2B7

accent

#CEB35A

background

#FCF8F8

surface

#F9EFF0

border

#D2CACB

text

#140B0C

muted

#827C7D

Preview Lab

Preview with #AD4E64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →