#AD4E61#AD4E61

#AD4E61 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.0% C 0.125 H 9.7°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E61
RGB	rgb(173, 78, 97)
HSL	hsl(348, 38%, 49%)
HSV	hsv(348, 55%, 68%)
CMYK	cmyk(0%, 54.9%, 43.9%, 32.2%)
CIE-LAB	lab(45.90, 40.71, 8.06)
CIE-LCH	lch(45.90, 41.50, 11.20°)
OKLab	oklab(54.95% 0.1235 0.021)
OKLCH	oklch(54.95% 0.125 9.7)
XYZ	xyz(22.1171, 15.1985, 13.0758)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E61 #4EAD9A

analogous

#AD4E91 #AD4E61 #AD6B4E

triadic

#AD4E61 #61AD4E #4E61AD

tetradic

#AD4E61 #91AD4E #4EAD9A #6B4EAD

square

#AD4E61 #91AD4E #4EAD9A #6B4EAD

split-complementary

#AD4E61 #4EAD6B #4E91AD

monochromatic

#592832 #833B49 #AD4E61 #C27786 #D5A1AB

Accessibility & contrast

On white

5.20

#AD4E61 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#AD4E61 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E61

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E61	#FFFFFF	#000000	##FFFFFF
##AD4E61	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#616161

Deuteranopia (green-blind)

#79745F

Tritanopia (blue-blind)

#BB4355

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad4e61;
/* rgb */ color: rgb(173, 78, 97);
/* oklch */ color: oklch(55.0% 0.125 9.7);

Tailwind

colors: {
  custom: {
    50: '#c9838d',
    500: '#ad4e61',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e61;
$custom-light: #c9838d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e61",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 97
  },
  "hsl": {
    "h": 348,
    "s": 37.849,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54952,
    "c": 0.1253,
    "h": 9.7
  },
  "luminance": 0.15196
}

Semantic roles & 50–950 ramp

primary

#AD4E61

secondary

#95C2B9

accent

#CEB75A

background

#FCF8F8

surface

#F9EFF0

border

#D2CACB

text

#140B0C

muted

#827C7D

Preview Lab

Preview with #AD4E61

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →