#AD4E49#AD4E49

#AD4E49 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.4% C 0.126 H 25.1°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E49
RGB	rgb(173, 78, 73)
HSL	hsl(3, 41%, 48%)
HSV	hsv(3, 58%, 68%)
CMYK	cmyk(0%, 54.9%, 57.8%, 32.2%)
CIE-LAB	lab(45.38, 38.47, 21.90)
CIE-LCH	lch(45.38, 44.27, 29.65°)
OKLab	oklab(54.39% 0.1138 0.0534)
OKLCH	oklch(54.39% 0.126 25.1)
XYZ	xyz(21.1623, 14.8166, 8.0475)
Luminance	0.1481 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E49 #49A8AD

analogous

#AD4976 #AD4E49 #AD8049

triadic

#AD4E49 #49AD4E #4E49AD

tetradic

#AD4E49 #76AD49 #49A8AD #8049AD

square

#AD4E49 #76AD49 #49A8AD #8049AD

split-complementary

#AD4E49 #49AD80 #4976AD

monochromatic

#572725 #823B37 #AD4E49 #C37570 #D59E9B

Accessibility & contrast

On white

5.30

#AD4E49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD4E49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E49

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E49	#FFFFFF	#000000	##FFFFFF
##AD4E49	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655F48

Deuteranopia (green-blind)

#7D7347

Tritanopia (blue-blind)

#BD3E4D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e49;
/* rgb */ color: rgb(173, 78, 73);
/* oklch */ color: oklch(54.4% 0.126 25.1);

Tailwind

colors: {
  custom: {
    50: '#ca827b',
    500: '#ad4e49',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e49;
$custom-light: #ca827b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e49",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 73
  },
  "hsl": {
    "h": 3,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54387,
    "c": 0.12574,
    "h": 25.1
  },
  "luminance": 0.14814
}

Semantic roles & 50–950 ramp

primary

#AD4E49

secondary

#90BFC1

accent

#CAD157

background

#FDF8F7

surface

#FAEFEE

border

#D3CAC9

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AD4E49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →