#AD4E48#AD4E48

#AD4E48 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.4% C 0.126 H 25.7°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E48
RGB	rgb(173, 78, 72)
HSL	hsl(4, 41%, 48%)
HSV	hsv(4, 58%, 68%)
CMYK	cmyk(0%, 54.9%, 58.4%, 32.2%)
CIE-LAB	lab(45.36, 38.39, 22.47)
CIE-LCH	lch(45.36, 44.49, 30.34°)
OKLab	oklab(54.37% 0.1134 0.0547)
OKLCH	oklch(54.37% 0.126 25.7)
XYZ	xyz(21.1294, 14.8034, 7.8743)
Luminance	0.1480 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E48 #48A7AD

analogous

#AD4875 #AD4E48 #AD8048

triadic

#AD4E48 #48AD4E #4E48AD

tetradic

#AD4E48 #75AD48 #48A7AD #8048AD

square

#AD4E48 #75AD48 #48A7AD #8048AD

split-complementary

#AD4E48 #48AD80 #4875AD

monochromatic

#572724 #823B36 #AD4E48 #C3746F #D59E9A

Accessibility & contrast

On white

5.30

#AD4E48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#AD4E48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E48

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E48	#FFFFFF	#000000	##FFFFFF
##AD4E48	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655F47

Deuteranopia (green-blind)

#7D7346

Tritanopia (blue-blind)

#BD3E4D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e48;
/* rgb */ color: rgb(173, 78, 72);
/* oklch */ color: oklch(54.4% 0.126 25.7);

Tailwind

colors: {
  custom: {
    50: '#ca827b',
    500: '#ad4e48',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e48;
$custom-light: #ca827b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e48",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 72
  },
  "hsl": {
    "h": 3.564,
    "s": 41.224,
    "l": 48.039
  },
  "oklch": {
    "l": 0.54367,
    "c": 0.12591,
    "h": 25.7
  },
  "luminance": 0.14801
}

Semantic roles & 50–950 ramp

primary

#AD4E48

secondary

#8FBEC1

accent

#CAD157

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AD4E48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →