#AD4E44#AD4E44

#AD4E44 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.3% C 0.127 H 28.1°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E44
RGB	rgb(173, 78, 68)
HSL	hsl(6, 44%, 47%)
HSV	hsv(6, 61%, 68%)
CMYK	cmyk(0%, 54.9%, 60.7%, 32.2%)
CIE-LAB	lab(45.29, 38.09, 24.77)
CIE-LCH	lch(45.29, 45.43, 33.03°)
OKLab	oklab(54.29% 0.1118 0.0596)
OKLCH	oklch(54.29% 0.127 28.1)
XYZ	xyz(21.0032, 14.7529, 7.2093)
Luminance	0.1475 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E44 #44A3AD

analogous

#AD446F #AD4E44 #AD8244

triadic

#AD4E44 #44AD4E #4E44AD

tetradic

#AD4E44 #6FAD44 #44A3AD #8244AD

square

#AD4E44 #6FAD44 #44A3AD #8244AD

split-complementary

#AD4E44 #44AD82 #446FAD

monochromatic

#552621 #813A33 #AD4E44 #C4726A #D69C96

Accessibility & contrast

On white

5.32

#AD4E44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#AD4E44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E44

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E44	#FFFFFF	#000000	##FFFFFF
##AD4E44	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665F43

Deuteranopia (green-blind)

#7D7342

Tritanopia (blue-blind)

#BD3D4C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e44;
/* rgb */ color: rgb(173, 78, 68);
/* oklch */ color: oklch(54.3% 0.127 28.1);

Tailwind

colors: {
  custom: {
    50: '#cb8278',
    500: '#ad4e44',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e44;
$custom-light: #cb8278;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e44",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 68
  },
  "hsl": {
    "h": 5.714,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54291,
    "c": 0.12669,
    "h": 28.1
  },
  "luminance": 0.1475
}

Semantic roles & 50–950 ramp

primary

#AD4E44

secondary

#8BBCC1

accent

#C7D354

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AD4E44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →