#AD4E43#AD4E43

#AD4E43 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.3% C 0.127 H 28.6°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E43
RGB	rgb(173, 78, 67)
HSL	hsl(6, 44%, 47%)
HSV	hsv(6, 61%, 68%)
CMYK	cmyk(0%, 54.9%, 61.3%, 32.2%)
CIE-LAB	lab(45.28, 38.02, 25.34)
CIE-LCH	lch(45.28, 45.69, 33.69°)
OKLab	oklab(54.27% 0.1114 0.0608)
OKLCH	oklch(54.27% 0.127 28.6)
XYZ	xyz(20.9729, 14.7408, 7.0499)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E43 #43A2AD

analogous

#AD436D #AD4E43 #AD8343

triadic

#AD4E43 #43AD4E #4E43AD

tetradic

#AD4E43 #6DAD43 #43A2AD #8343AD

square

#AD4E43 #6DAD43 #43A2AD #8343AD

split-complementary

#AD4E43 #43AD83 #436DAD

monochromatic

#552621 #813A32 #AD4E43 #C57268 #D69B95

Accessibility & contrast

On white

5.32

#AD4E43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#AD4E43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E43

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E43	#FFFFFF	#000000	##FFFFFF
##AD4E43	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665F42

Deuteranopia (green-blind)

#7D7341

Tritanopia (blue-blind)

#BD3D4C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e43;
/* rgb */ color: rgb(173, 78, 67);
/* oklch */ color: oklch(54.3% 0.127 28.6);

Tailwind

colors: {
  custom: {
    50: '#cb8277',
    500: '#ad4e43',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e43;
$custom-light: #cb8277;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e43",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 67
  },
  "hsl": {
    "h": 6.226,
    "s": 44.167,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54273,
    "c": 0.12691,
    "h": 28.6
  },
  "luminance": 0.14738
}

Semantic roles & 50–950 ramp

primary

#AD4E43

secondary

#8ABCC1

accent

#C7D454

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B08

muted

#837C7B

Preview Lab

Preview with #AD4E43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →