#AD4E40#AD4E40

#AD4E40 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.2% C 0.128 H 30.3°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E40
RGB	rgb(173, 78, 64)
HSL	hsl(8, 46%, 46%)
HSV	hsv(8, 63%, 68%)
CMYK	cmyk(0%, 54.9%, 63%, 32.2%)
CIE-LAB	lab(45.23, 37.80, 27.05)
CIE-LCH	lch(45.23, 46.48, 35.58°)
OKLab	oklab(54.22% 0.1102 0.0644)
OKLCH	oklch(54.22% 0.128 30.3)
XYZ	xyz(20.8852, 14.7057, 6.5882)
Luminance	0.1470 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E40 #409FAD

analogous

#AD4069 #AD4E40 #AD8540

triadic

#AD4E40 #40AD4E #4E40AD

tetradic

#AD4E40 #69AD40 #409FAD #8540AD

square

#AD4E40 #69AD40 #409FAD #8540AD

split-complementary

#AD4E40 #40AD85 #4069AD

monochromatic

#54261F #803A2F #AD4E40 #C67164 #D69A91

Accessibility & contrast

On white

5.33

#AD4E40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#AD4E40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E40

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E40	#FFFFFF	#000000	##FFFFFF
##AD4E40	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665E3E

Deuteranopia (green-blind)

#7E733E

Tritanopia (blue-blind)

#BD3C4B

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e40;
/* rgb */ color: rgb(173, 78, 64);
/* oklch */ color: oklch(54.2% 0.128 30.3);

Tailwind

colors: {
  custom: {
    50: '#cb8275',
    500: '#ad4e40',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e40;
$custom-light: #cb8275;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e40",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 64
  },
  "hsl": {
    "h": 7.706,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54221,
    "c": 0.12763,
    "h": 30.3
  },
  "luminance": 0.14703
}

Semantic roles & 50–950 ramp

primary

#AD4E40

secondary

#87BAC2

accent

#C5D652

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B08

muted

#837C7B

Preview Lab

Preview with #AD4E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →