#AD4E39#AD4E39

#AD4E39 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.130 H 33.9°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E39
RGB	rgb(173, 78, 57)
HSL	hsl(11, 50%, 45%)
HSV	hsv(11, 67%, 68%)
CMYK	cmyk(0%, 54.9%, 67.1%, 32.2%)
CIE-LAB	lab(45.12, 37.35, 30.99)
CIE-LCH	lch(45.12, 48.53, 39.69°)
OKLab	oklab(54.11% 0.1075 0.0722)
OKLCH	oklch(54.11% 0.13 33.9)
XYZ	xyz(20.6984, 14.6310, 5.6042)
Luminance	0.1463 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E39 #3998AD

analogous

#AD395E #AD4E39 #AD8839

triadic

#AD4E39 #39AD4E #4E39AD

tetradic

#AD4E39 #5EAD39 #3998AD #8839AD

square

#AD4E39 #5EAD39 #3998AD #8839AD

split-complementary

#AD4E39 #39AD88 #395EAD

monochromatic

#51241B #7F392A #AD4E39 #C96E5A #D89788

Accessibility & contrast

On white

5.35

#AD4E39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#AD4E39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E39

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E39	#FFFFFF	#000000	##FFFFFF
##AD4E39	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675E37

Deuteranopia (green-blind)

#7E7337

Tritanopia (blue-blind)

#BD3B49

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e39;
/* rgb */ color: rgb(173, 78, 57);
/* oklch */ color: oklch(54.1% 0.130 33.9);

Tailwind

colors: {
  custom: {
    50: '#cb8270',
    500: '#ad4e39',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e39;
$custom-light: #cb8270;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e39",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 57
  },
  "hsl": {
    "h": 10.862,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54108,
    "c": 0.12952,
    "h": 33.9
  },
  "luminance": 0.14628
}

Semantic roles & 50–950 ramp

primary

#AD4E39

secondary

#80B6C2

accent

#C1DA4E

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#140B07

muted

#837C7A

Preview Lab

Preview with #AD4E39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →