#AD4E37#AD4E37

#AD4E37 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.130 H 34.9°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E37
RGB	rgb(173, 78, 55)
HSL	hsl(12, 52%, 45%)
HSV	hsv(12, 68%, 68%)
CMYK	cmyk(0%, 54.9%, 68.2%, 32.2%)
CIE-LAB	lab(45.10, 37.23, 32.10)
CIE-LCH	lch(45.10, 49.16, 40.77°)
OKLab	oklab(54.08% 0.1068 0.0744)
OKLCH	oklch(54.08% 0.13 34.9)
XYZ	xyz(20.6495, 14.6114, 5.3466)
Luminance	0.1461 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E37 #3796AD

analogous

#AD375B #AD4E37 #AD8937

triadic

#AD4E37 #37AD4E #4E37AD

tetradic

#AD4E37 #5BAD37 #3796AD #8937AD

square

#AD4E37 #5BAD37 #3796AD #8937AD

split-complementary

#AD4E37 #37AD89 #375BAD

monochromatic

#502419 #7F3928 #AD4E37 #CA6E57 #D89686

Accessibility & contrast

On white

5.35

#AD4E37 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#AD4E37 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E37

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E37	#FFFFFF	#000000	##FFFFFF
##AD4E37	1.00	5.35	3.92	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675E34

Deuteranopia (green-blind)

#7E7335

Tritanopia (blue-blind)

#BE3B49

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4e37;
/* rgb */ color: rgb(173, 78, 55);
/* oklch */ color: oklch(54.1% 0.130 34.9);

Tailwind

colors: {
  custom: {
    50: '#cb826e',
    500: '#ad4e37',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e37;
$custom-light: #cb826e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e37",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 55
  },
  "hsl": {
    "h": 11.695,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54079,
    "c": 0.13011,
    "h": 34.9
  },
  "luminance": 0.14609
}

Semantic roles & 50–950 ramp

primary

#AD4E37

secondary

#7DB5C2

accent

#BFDB4D

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#140B07

muted

#837C7A

Preview Lab

Preview with #AD4E37

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →