#AD4E36#AD4E36

#AD4E36 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.130 H 35.3°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX#AD4E36
RGBrgb(173, 78, 54)
HSLhsl(12, 52%, 45%)
HSVhsv(12, 69%, 68%)
CMYKcmyk(0%, 54.9%, 68.8%, 32.2%)
CIE-LABlab(45.08, 37.17, 32.65)
CIE-LCHlch(45.08, 49.48, 41.30°)
OKLaboklab(54.07% 0.1064 0.0754)
OKLCHoklch(54.07% 0.13 35.3)
XYZxyz(20.6258, 14.6019, 5.2216)
Luminance0.1460 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4E36 #3695AD
analogous
#AD365A #AD4E36 #AD8A36
triadic
#AD4E36 #36AD4E #4E36AD
tetradic
#AD4E36 #5AAD36 #3695AD #8A36AD
square
#AD4E36 #5AAD36 #3695AD #8A36AD
split-complementary
#AD4E36 #36AD8A #365AAD
monochromatic
#502419 #7E3927 #AD4E36 #CA6D56 #D99685

Accessibility & contrast

On white

5.36
#AD4E36 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.92
#AD4E36 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E36
5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4E36#FFFFFF#000000##FFFFFF
##AD4E361.005.363.925.36
#FFFFFF5.361.0021.001.00
#0000003.9221.001.0021.00
##FFFFFF5.361.0021.001.00

Color blindness preview

Protanopia (red-blind)
#675E33
Deuteranopia (green-blind)
#7F7334
Tritanopia (blue-blind)
#BE3B49
Achromatopsia (no color)
#6B6B6B

Design tokens & code

CSS
--color: #ad4e36;
/* rgb */ color: rgb(173, 78, 54);
/* oklch */ color: oklch(54.1% 0.130 35.3);
Tailwind
colors: {
  custom: {
    50: '#cc826e',
    500: '#ad4e36',
    950: '#000000',
  },
}
SCSS
$custom: #ad4e36;
$custom-light: #cc826e;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4e36",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 54
  },
  "hsl": {
    "h": 12.101,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54065,
    "c": 0.13041,
    "h": 35.3
  },
  "luminance": 0.14599
}

Semantic roles & 50–950 ramp

primary
#AD4E36
secondary
#7CB4C2
accent
#BFDC4C
background
#FDF8F6
surface
#FAEFEC
border
#D3CAC7
text
#150B07
muted
#837C7A

Preview Lab

Preview with #AD4E36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4E36 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva