#AD4E35#AD4E35

#AD4E35 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.131 H 35.8°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX#AD4E35
RGBrgb(173, 78, 53)
HSLhsl(13, 53%, 44%)
HSVhsv(13, 69%, 68%)
CMYKcmyk(0%, 54.9%, 69.4%, 32.2%)
CIE-LABlab(45.07, 37.11, 33.20)
CIE-LCHlch(45.07, 49.80, 41.82°)
OKLaboklab(54.05% 0.106 0.0764)
OKLCHoklch(54.05% 0.131 35.8)
XYZxyz(20.6025, 14.5926, 5.0992)
Luminance0.1459 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4E35 #3594AD
analogous
#AD3558 #AD4E35 #AD8A35
triadic
#AD4E35 #35AD4E #4E35AD
tetradic
#AD4E35 #58AD35 #3594AD #8A35AD
square
#AD4E35 #58AD35 #3594AD #8A35AD
split-complementary
#AD4E35 #35AD8A #3558AD
monochromatic
#4F2418 #7E3927 #AD4E35 #CB6D54 #D99583

Accessibility & contrast

On white

5.36
#AD4E35 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.92
#AD4E35 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E35
5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4E35#FFFFFF#000000##FFFFFF
##AD4E351.005.363.925.36
#FFFFFF5.361.0021.001.00
#0000003.9221.001.0021.00
##FFFFFF5.361.0021.001.00

Color blindness preview

Protanopia (red-blind)
#675E32
Deuteranopia (green-blind)
#7F7333
Tritanopia (blue-blind)
#BE3B48
Achromatopsia (no color)
#6B6B6B

Design tokens & code

CSS
--color: #ad4e35;
/* rgb */ color: rgb(173, 78, 53);
/* oklch */ color: oklch(54.1% 0.131 35.8);
Tailwind
colors: {
  custom: {
    50: '#cc826d',
    500: '#ad4e35',
    950: '#000000',
  },
}
SCSS
$custom: #ad4e35;
$custom-light: #cc826d;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4e35",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 53
  },
  "hsl": {
    "h": 12.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54051,
    "c": 0.13072,
    "h": 35.8
  },
  "luminance": 0.1459
}

Semantic roles & 50–950 ramp

primary
#AD4E35
secondary
#7BB4C3
accent
#BEDD4B
background
#FDF8F6
surface
#FAEFEB
border
#D3CAC6
text
#150B07
muted
#837C7A

Preview Lab

Preview with #AD4E35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4E35 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva