#AD4E31#AD4E31

#AD4E31 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.0% C 0.132 H 37.6°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E31
RGB	rgb(173, 78, 49)
HSL	hsl(14, 56%, 44%)
HSV	hsv(14, 72%, 68%)
CMYK	cmyk(0%, 54.9%, 71.7%, 32.2%)
CIE-LAB	lab(45.02, 36.90, 35.38)
CIE-LCH	lch(45.02, 51.12, 43.80°)
OKLab	oklab(54% 0.1046 0.0804)
OKLCH	oklch(54% 0.132 37.6)
XYZ	xyz(20.5143, 14.5574, 4.6347)
Luminance	0.1456 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E31 #3190AD

analogous

#AD3152 #AD4E31 #AD8C31

triadic

#AD4E31 #31AD4E #4E31AD

tetradic

#AD4E31 #52AD31 #3190AD #8C31AD

square

#AD4E31 #52AD31 #3190AD #8C31AD

split-complementary

#AD4E31 #31AD8C #3152AD

monochromatic

#4E2316 #7D3823 #AD4E31 #CD6C4E #DA947E

Accessibility & contrast

On white

5.37

#AD4E31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD4E31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E31

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E31	#FFFFFF	#000000	##FFFFFF
##AD4E31	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685E2E

Deuteranopia (green-blind)

#7F722F

Tritanopia (blue-blind)

#BE3A48

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4e31;
/* rgb */ color: rgb(173, 78, 49);
/* oklch */ color: oklch(54.0% 0.132 37.6);

Tailwind

colors: {
  custom: {
    50: '#cc826a',
    500: '#ad4e31',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e31;
$custom-light: #cc826a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e31",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 49
  },
  "hsl": {
    "h": 14.032,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53997,
    "c": 0.13196,
    "h": 37.6
  },
  "luminance": 0.14555
}

Semantic roles & 50–950 ramp

primary

#AD4E31

secondary

#77B1C3

accent

#BCDF49

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150B06

muted

#837C7A

Preview Lab

Preview with #AD4E31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →