#AD4E30#AD4E30

#AD4E30 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.0% C 0.132 H 38.0°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD4E30
RGB	rgb(173, 78, 48)
HSL	hsl(14, 57%, 43%)
HSV	hsv(14, 72%, 68%)
CMYK	cmyk(0%, 54.9%, 72.3%, 32.2%)
CIE-LAB	lab(45.01, 36.85, 35.91)
CIE-LCH	lch(45.01, 51.45, 44.27°)
OKLab	oklab(53.99% 0.1043 0.0814)
OKLCH	oklch(53.99% 0.132 38)
XYZ	xyz(20.4935, 14.5490, 4.5248)
Luminance	0.1455 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4E30 #308FAD

analogous

#AD3050 #AD4E30 #AD8C30

triadic

#AD4E30 #30AD4E #4E30AD

tetradic

#AD4E30 #50AD30 #308FAD #8C30AD

square

#AD4E30 #50AD30 #308FAD #8C30AD

split-complementary

#AD4E30 #30AD8C #3050AD

monochromatic

#4D2315 #7D3823 #AD4E30 #CE6C4D #DB937D

Accessibility & contrast

On white

5.37

#AD4E30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD4E30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4E30

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4E30	#FFFFFF	#000000	##FFFFFF
##AD4E30	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685D2D

Deuteranopia (green-blind)

#7F722E

Tritanopia (blue-blind)

#BE3A47

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4e30;
/* rgb */ color: rgb(173, 78, 48);
/* oklch */ color: oklch(54.0% 0.132 38.0);

Tailwind

colors: {
  custom: {
    50: '#cc8269',
    500: '#ad4e30',
    950: '#000000',
  },
}

SCSS

$custom: #ad4e30;
$custom-light: #cc8269;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4e30",
  "rgb": {
    "r": 173,
    "g": 78,
    "b": 48
  },
  "hsl": {
    "h": 14.4,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53985,
    "c": 0.13227,
    "h": 38
  },
  "luminance": 0.14546
}

Semantic roles & 50–950 ramp

primary

#AD4E30

secondary

#75B1C3

accent

#BBE048

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150B06

muted

#837C7A

Preview Lab

Preview with #AD4E30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →