#AD4DBA#AD4DBA

#AD4DBA is a mid, vivid purple. Relative luminance 0.177; OKLCH L 58.5% C 0.184 H 322.7°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD4DBA
RGB	rgb(173, 77, 186)
HSL	hsl(293, 44%, 52%)
HSV	hsv(293, 59%, 73%)
CMYK	cmyk(7%, 58.6%, 0%, 27.1%)
CIE-LAB	lab(49.18, 54.70, -40.21)
CIE-LCH	lch(49.18, 67.89, 323.68°)
OKLab	oklab(58.51% 0.1467 -0.1116)
OKLCH	oklch(58.51% 0.184 322.7)
XYZ	xyz(28.7495, 17.7386, 48.3544)
Luminance	0.1774 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4DBA #5ABA4D

analogous

#774DBA #AD4DBA #BA4D91

triadic

#AD4DBA #BAAD4D #4DBAAD

tetradic

#AD4DBA #BA774D #5ABA4D #4D91BA

square

#AD4DBA #BA774D #5ABA4D #4D91BA

split-complementary

#AD4DBA #91BA4D #4DBA77

monochromatic

#5E2765 #873891 #AD4DBA #C179CB #D6A5DC

Accessibility & contrast

On white

4.62

#AD4DBA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#AD4DBA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4DBA

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4DBA	#FFFFFF	#000000	##FFFFFF
##AD4DBA	1.00	4.62	4.55	4.62
#FFFFFF	4.62	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#396EBD

Deuteranopia (green-blind)

#5B79B7

Tritanopia (blue-blind)

#AF5D7C

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #ad4dba;
/* rgb */ color: rgb(173, 77, 186);
/* oklch */ color: oklch(58.5% 0.184 322.7);

Tailwind

colors: {
  custom: {
    50: '#c884cf',
    500: '#ad4dba',
    950: '#000000',
  },
}

SCSS

$custom: #ad4dba;
$custom-light: #c884cf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4dba",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 186
  },
  "hsl": {
    "h": 292.844,
    "s": 44.13,
    "l": 51.569
  },
  "oklch": {
    "l": 0.58506,
    "c": 0.18433,
    "h": 322.7
  },
  "luminance": 0.17737
}

Semantic roles & 50–950 ramp

primary

#AD4DBA

secondary

#9FC999

accent

#D45463

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#130B14

muted

#827C82

Preview Lab

Preview with #AD4DBA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →