#AD4DAF#AD4DAF

#AD4DAF is a mid, vivid purple. Relative luminance 0.173; OKLCH L 57.9% C 0.174 H 326.7°. Best body text is #FFFFFF at 4.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD4DAF
RGB	rgb(173, 77, 175)
HSL	hsl(299, 39%, 49%)
HSV	hsv(299, 56%, 69%)
CMYK	cmyk(1.1%, 56%, 0%, 31.4%)
CIE-LAB	lab(48.62, 52.66, -34.67)
CIE-LCH	lch(48.62, 63.04, 326.64°)
OKLab	oklab(57.92% 0.1457 -0.0955)
OKLCH	oklch(57.92% 0.174 326.7)
XYZ	xyz(27.6248, 17.2888, 42.4311)
Luminance	0.1729 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4DAF #4FAF4D

analogous

#7C4DAF #AD4DAF #AF4D80

triadic

#AD4DAF #AFAD4D #4DAFAD

tetradic

#AD4DAF #AF7C4D #4FAF4D #4D80AF

square

#AD4DAF #AF7C4D #4FAF4D #4D80AF

split-complementary

#AD4DAF #80AF4D #4DAF7C

monochromatic

#59285A #833A85 #AD4DAF #C176C3 #D4A1D6

Accessibility & contrast

On white

4.71

#AD4DAF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.46

#AD4DAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4DAF

4.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4DAF	#FFFFFF	#000000	##FFFFFF
##AD4DAF	1.00	4.71	4.46	4.71
#FFFFFF	4.71	1.00	21.00	1.00
#000000	4.46	21.00	1.00	21.00
##FFFFFF	4.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#426CB2

Deuteranopia (green-blind)

#6178AC

Tritanopia (blue-blind)

#B15977

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad4daf;
/* rgb */ color: rgb(173, 77, 175);
/* oklch */ color: oklch(57.9% 0.174 326.7);

Tailwind

colors: {
  custom: {
    50: '#c884c7',
    500: '#ad4daf',
    950: '#000000',
  },
}

SCSS

$custom: #ad4daf;
$custom-light: #c884c7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4daf",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 175
  },
  "hsl": {
    "h": 298.776,
    "s": 38.889,
    "l": 49.412
  },
  "oklch": {
    "l": 0.57919,
    "c": 0.17425,
    "h": 326.7
  },
  "luminance": 0.17287
}

Semantic roles & 50–950 ramp

primary

#AD4DAF

secondary

#96C395

accent

#CF595B

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD4DAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →